Depending on the work you’ve already put in, your property could just be a few steps away from establishing a commanding online presence.
How will OTAs evolve in 2016?
Are Priceline and Expedia too big to fail or will they be challenged by Tripadvisor and Google gradually becoming online travel agencies? Or is Airbnb the biggest threat to OTA domination?
Using Facebook Messenger to increase guest satisfaction and RevPar performance
All of us are accustomed to using instant messaging, so it should be only natural that hotels are exploring new ways to interact with their guests to offer the genuine personalised experience that every hotel wants to provide.
Marketing lessons from 2015 to keep in 2016
To create an effective marketing strategy, it is important to evaluate what worked in the year prior and bring those lessons forward to ensure continued success.
VR headsets – what’s here, what’s coming, and how hotels can use them
Virtual reality technology is moving at lighting speed and knowing how the products can be best used to market your location could be the key to reaching new travelers in years to come.
I draw the line on live food
I object to live food on several fronts – respect, morality, animal cruelty, health and safety – need there be more reasons?
Five methods for increasing your Revenue per Available Room (RevPAR)
Want to increase your average daily rates? Here are five ways to approach this age old problem.
What James Bond teaches us about hotels
Here are five lessons that you should consider if you want your hotel to be ‘Bond worthy’
The OTA duopoly: Priceline vs Expedia
The OTA duopoly means that hotels must realign their online strategies and tactics to make sure they make the most of their owned media before relying too much on external sources.
Assessing professional competence – the workplace vs the classroom
How do we best assess individuals in terms of their professional competence? Whilst many schools have developed their own individual solutions, there is no common international framework that could be applied.
