Food can be the soul of your property if you give it the love it deserves – ‘love’ as expressed through proper funding, renovations and team empowerment.
5 ways hotels can improve direct online booking conversions in 2016
Even the smallest marketing improvements geared towards increasing conversions can have substantial impacts on a hotel’s bottom line.
Resolving the conflict between revenue management and CRM
Both revenue management and customer relationship management have an influence on profit maximization, but work in different ways with different objectives.
Exceptional service: is it truly about chandeliers, crystal glasses and marble floors?
To deliver exceptional service, it is important to begin with a clear picture of what it actually is, and then learn about your customers and eagerly commit yourself to serving them.
Tips, gratuities and cover charges: complex issues for UK hospitality businesses
There is no standard practice in the UK as to how tips and service charges are handled, and with new wage and tax legislation, the situation is set to become more complex and confusing.
Upsurge in global terrorism is a red flag for hospitality industry
Hotels must adapt to new security conditions and concern about the financial investment or finding the time to train staff could prove to be a mistake in the long run.
The key to great hotel content writing? Be specific
Guests browsing your hotel’s website are not looking for vague promises of ‘paradise’, ‘luxury’ and ‘something for everyone’; they are looking for the specifics, the deal-makers and conversely, the deal-breakers.
Airbnb Call of Duty
It is time for the hotel world to awaken to the new reality that Airbnb is the largest and quite possibly the best accommodations company in the world. Here’s why and what hoteliers can do to fix the situation.
Cultivate good bedtime stories to win over guests
Similar to the episodes of an ongoing series, a hotel should never stop crafting the stories around its DNA.
The secret to great TripAdvisor hotel reviews
The best way for a hotel to protect their reputation is also the best way to deliver excellent customer experiences: by empowering your staff with both training and technology.
