Insights

Industry Icons: Cesar Ritz

In the history of modern hospitality and hotel management, no-one has equalled César Ritz. From unpromising beginnings, Ritz climbed to the top of the hotel industry and then transformed it. Known as the ‘king of hoteliers and hotelier to kings’, his innovations are now considered mandatory for any hotel of quality.

Insights

How independent hotels can make the most out of Facebook

An independent hotel on a shoestring budget can “demolish” a chain with millions to spend on marketing, because success on Facebook is based on your ability to connect with and engage your audience, not on how much money you can throw at ads.

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