There are relatively simple ways to calculate the ROI of your training programmes, including this eight-step approach.
Why are hotels sleepwalking into a state of increased OTA dependency?
To break the spell of OTA booking dominance, hotels must use a holistic approach which takes advantage of the latest technology to improve your hotel in three ways: data collection, online user experience and guest communication.
The suite life
Suites are gaining in demand as they provide guests with both private and public spaces, making them ideal for many lodging circumstances where a standard room would be awkward, informal or undesirable.
Meet the new travel apps your guests are using
As a hotel professional, it’s your job to know what today’s travelers using to get their information, what they’re doing with it, and how to keep your brand on their radar.
Attract, develop and retain hospitality staff by building both their hard and soft skills
Amid a global war for talent, employers who want to attract, then develop, and finally retain their human capital should pay close attention to work-study programs.
3 reasons hotels should track lost business
Hoteliers must better understand how their inventory is being considered in the marketplace.
Technology and authentic hotel experiences
While it’s true hoteliers value face time with their guests, there are some critical hotel efforts that now can only reach their fullest potential with a tech layer.
Control food waste to see increased brand value
By focusing on eliminating waste through proper food handling, packaging, and processing, hotels can take advantage of many of the benefits that are associated with green practices.
The turnaround in hotel investor sentiment
Was that just a raindrop or is the sky falling? How the jaundiced perspective of Wall Street is having a real world effect on the hotel industry and driving the first signs of a sea change in investor sentiment about the hotel sector.
Monitor your hotel’s competition using Facebook’s ‘Pages to Watch’
Though you wouldn’t want to outright copy a competitor’s strategy, you may be able to gain some ideas on what topics to post about and what types of topics garner more engagements, which can ultimately lead to you communicating better with your target market.
