Cendyn/ONE’s recent Hotel Supplier Website Benchmark report looks at the evolution of traffic and bookings by device.
Google drops right side PPC ads: Implications for hotels
Brands should expect to see cost-per-click rise across the board and certain keyword strategies that might have worked in the past, may become cost prohibitive to continue as a viable strategy in the future.
Four ways hotels can better compete against Airbnb
To remain competitive and continue to provide guests and staff an experience that will improve the hospitality experience, hoteliers can ditch some of their old-school ways for more digital, forward-thinking strategies.
How to develop a content marketing strategy for your hotel
You must be able to be provide quality content that is informative and compelling to inspire guests to book at your hotel instead of the hotel down the street.
Capitalizing on micro-moments in travel
Reaching consumers on-the-go is the new revenue battlefield, and hotels who ignore these micro-moments risk losing everything.
Breakfasts are not just for breakfast anymore
Hotel restaurants should take a cue from McDonald’s Egg McMuffin experience to help boost their bottom lines.
Hospitality industry pricing: Where is it heading?
Online travel agents, data related issues and a skills shortage of revenue managers are all impacting pricing strategies in the hotel industry.
Can hotel restaurants survive?
If food and beverage is to continue to be “the beating heart of the hotel”, it needs to be reinvented into a more attractive experience that will meet the changing needs and expectations of today’s consumers.
9 hotel booking trends to watch
It is hard to track changes in the fast-paced world of hotel online bookings. Here are some clusters of innovations that point to which ideas will be here to stay and which one should we put our energies towards.
Why social selling is a hotel marketer’s best friend
Social selling is leveraging your professional brand to fill your pipeline with the right people, insights, and relationships.
