Social networks are no longer just a trendy topic but rather de rigueur in a travel marketer’s online toolkit.
Can hotels resist the invasion of the ‘room-raiders’?
The hotel industry allowed unregulated short-term accommodation operators to grab a slice of the market, and while there is reason to be concerned, the hotel industry already has the potential to fight-back.
Pinterest checklist for success: hotel edition
Just as with any other social media network or with marketing in general, a solid strategy is needed to get the most out of Pinterest and its 100 million active monthly users.
Millennials and military meals
The military needs to maintain the all-important balance in providing the dietary lifestyle that military millennials are looking for and need to do their jobs, but in the wider social and cultural context of the meal experience.
Get more direct bookings the SEO way
Over time, good SEO can increase your online visibility and bring you traffic, but once potential guests visit your hotel site, the onus is on you to give them reason to book their next stay with you.
The iceberg is approaching: implications of changes to tips and service charges
Neither the public, staff nor businesses have a full appreciation of what happens when the legislation and tax rules have to be applied, so attempts to reach a balanced consensus on this subject are not that simple.
How to measure your website’s ROI
While website metrics are not perfect, don’t rely on ‘hope’ marketing, especially in the digital age.
Industry Icons: Steve Wynn
Hotelier. Developer. Art collector. Steve Wynn’s name is synonymous with Las Vegas.
Making more useful budgets and stocktaking tips
What are the key factors that not only make a budget work, but make it a working tool throughout the year?
Understanding OTA marketing strategies
To market your hotel online and promote direct bookings, you need to understand the savvy OTAs with deep pockets your up against.
