Given their varying levels of loyalty, spending habits, and influence on future bookings, not every hotel guest is equally valuable. Here are some different ways to consider their Lifetime Value (LTV).
How independent hotels can make the most out of Facebook
An independent hotel on a shoestring budget can “demolish” a chain with millions to spend on marketing, because success on Facebook is based on your ability to connect with and engage your audience, not on how much money you can throw at ads.
Drive direct bookings by getting to know your guests
Here are five effective ways of turning unknown guests from OTAs into loyal advocates who will recommend your hotel to their friends and family and likely book directly with you again in the future.
Industry Icons: Ian Schrager
From his origins in the nightclub business, Ian Schrager has become the ‘Harbinger of Hip’, making hotels once again the places where the beautiful and the fashionable go to see and be seen, in spaces that exemplify twenty-first century sophistication and style.
Technology has caught up with ideation
This interview with John Hach, Senior Industry Analyst at TravelClick highlights how whatever hoteliers want their web presence to capture or express, there is a technology that can now fulfill that need.
Getting to the heart of what service is truly about
We serve because serving is a good thing, and good things are worthy to be exalted.
Affordable hospitality ripe for the Philippines
A view on how the booming middle class and growing domestic travel market has big implications for hotels in the Philippines – the first in a series looking at hospitality in South East Asia.
Why hoteliers should consider hiring managers based on their GPA
Grade Point Average (GPA) is more than a reflection of academic performance – it is an indicator of persistence and the ability to learn quickly, and as such, it should not be overlooked when hiring managerial talent.
Industry Icons: Conrad Hilton
Like so many great hoteliers and entrepreneurs, Conrad Hilton came from relatively humble beginnings but possessed a combination of visionary and financial genius peppered by a very healthy ego. His approach towards the management and operation of hotels and the standards he set continue to be copied in the hotel business throughout the world.
A four-pronged approach to property resuscitation
For underperforming properties, you may need to swoop in with the defibrillators to make swift changes to bring the hotel up to speed and then readjust according to the specific conditions of the locale.
