One of the key messages from the 54th Annual Congress of EUHOFA International was that guests are looking for individuality and creativity in new hospitality experiences – a message that could be equally appropriate of the students in hotel schools.
Top tips for successful online reputation management of independent hotels
As an independent hotel, you can benefit greatly from investing in online reputation management because it will give you the opportunity to compete with big chains on equal footing.
A terrific 2-star hotel: How to surprise and delight on a small budget
Mid-range doesn’t have to be ordinary and disappointing.
What hotels can learn from the return of the butcher
Today, customer satisfaction is being driven by the return to craft – boutique, local, and real. How long will it be before another trend creeps in?
The meaning of what it is to be a host is changing – hoteliers must change too
To survive against disruptive competitors hotels must embrace change, adaptation and innovation.
Emergency pocket guidebooks – best practice for hotels
Providing staff easy to use printed emergency pocket guidebooks after they have been trained in security awareness will help them recall procedures and make the proper responses in an emergency.
What Is Modern American cuisine?
Deploying the ‘Modern American’ qualifier should carry with it the tacit marketing message of, “We are innovators. We are tinkering with your taste buds.”
Measuring your social media success
Here’s how to better reach your potential guests by understanding the analytic tools provided by Twitter and Facebook.
Why hoteliers are catching on to scent marketing
Scent is our most powerful connector – more closely tied to our memories and emotional associations than both visual and auditory stimulus – and it can be leveraged to influence customer behaviour.
Treat customer service as an investment, not a cost
Many companies think they are providing good customer service, when, in actual fact, their customers are saying otherwise.
