Among the many approaches mobile marketers are using, Facebook advertisement remains one of the strongest.
FIFO and LIFO guest interactions
Our memories fade with time and our brains operate in LIFO, so your last impression on a guest will be the first thing they talk about when asked about their stay.
The convergence of revenue management and digital marketing in hospitality
Revenue management policies can successfully link intangible digital marketing disciplines to a hotel’s overall profitability.
The rise of river cruises
If you think cruising is corny, think again, because river cruises are increasingly popular with tourists in search of culture, heritage and good food.
Industry Icons: Luke Mangan
The Australian-born Luke Mangan must certainly rank among today’s industry icons having made his mark across the culinary landscape – on land, sea and air.
Westin reveals surprising results of honeymoon travel trends study
In the last five years, rising wealth, digital connectivity and an increasing global demand for wellness have changed the way couples book, plan and experience their honeymoon.
Turn your data into action: Personalize guest arrivals
By the time a guest actually checks in, they have likely undergone a long, tiresome and sometimes irritating travel experience.
The future of Revenue Management leadership: What should you know?
While the hospitality industry has an ongoing need for managers at all levels, the need is even greater for revenue managers who possess the long-term mindset, capabilities and operational understanding.
High proportion of online hotel reviews suspicious
Around 20 percent of online hotel customer reviews may be unreliable or fake, according to Dr Markus Schuckert and Professor Rob Law of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University.
The strength in soft brands: Interview with Filip Boyen, CEO of Small Luxury Hotels of the World
SLH’s USP is to connect independently spirited hotels with independently minded customers, and in this sense, SLH constituents’ largest competitor is now Airbnb.
