SNAP is an acronym for four main pillars of the industry that will stand the test of time, no matter how technological, connected and automated hospitality becomes.
How to repurpose content to increase your marketing ROI
Ensure that your marketing messages are reaching as many leads as possible and that you are earning the greatest ROI on all activities.
How personal is your hotel’s mobile strategy?
Hotels are at risk with innovation in consumer technology giving with one hand and taking away with the other, but a relevant, personalised mobile app can help hoteliers reconnect with their customers.
Your brand’s voice is key to effective content
Properly applying your hotel’s voice to your content and social media posts can directly alter the effect that your content has on your audience.
10 ways to target travellers with Facebook ads
There are tremendous opportunities stemming from Facebook targeting with its native Ads Manager. Here are 10 examples to filter and aim at specific audiences.
Marriott-Starwood merger: the impact on owners, franchisees and developers
Is bigger really better? With the loss of the Starwood family of brands as an independent and significant competitive force in the industry, the merger will bring mixed blessings to stakeholders.
In search of hotel excellence – Crown Towers Melbourne
Crown Towers General Manager, Shaun d’Cruz believes key to maintaining a high level of service quality is to set clear service expectations and standards which must then be reviewed on a regular basis to ensure all the practical elements of the business are aligned.
The General Manager journey: from a passionate student to hospitality leader
Gregor Seipolt reflects with a former teacher on his journey from fresh-faced hospitality student to his current role as the General Manager of the Holiday Inn Berlin City – West.
Financial techniques for hospitality managers: a practical approach
Many hospitality managers are quite at ease with the customer service side of our business, but are less comfortable diving into the financial side of things. Yet to be a successful hotelier, you must know how to control your department or property’s finances responsibly and effectively.
Training your staff on a tight budget
Training expenditures may sound hefty, but if you do not provide your staff with training and development opportunities, their performance will not be optimal and there is a good chance they will leave for another employer who offers a better growth opportunity.
