As booking becomes more competitive and customer acquisition costs rise, it’s time for your revenue manager to maximize profits in a more holistic way.
Industry Icons: The Tata Family
Jamsetji Nusserwanji Tata, founder of the Tata Group, would open the Taj Mahal Palace hotel in Colaba, Bombay (now known as Mumbai) in 1903.
A learning lab for kid-oriented programs: Four Seasons Resort Orlando at Walt Disney World Resort
Here’s a look at how Four Seasons balances Orlando’s family target demographic with the understated privacy and quiet that are both hallmarks of the brand.
16 Stats about Mobile Travel in 2016
Social networks are no longer just a trendy topic but rather de rigueur in a travel marketer’s online toolkit.
Can hotels resist the invasion of the ‘room-raiders’?
The hotel industry allowed unregulated short-term accommodation operators to grab a slice of the market, and while there is reason to be concerned, the hotel industry already has the potential to fight-back.
Pinterest checklist for success: hotel edition
Just as with any other social media network or with marketing in general, a solid strategy is needed to get the most out of Pinterest and its 100 million active monthly users.
Millennials and military meals
The military needs to maintain the all-important balance in providing the dietary lifestyle that military millennials are looking for and need to do their jobs, but in the wider social and cultural context of the meal experience.
Get more direct bookings the SEO way
Over time, good SEO can increase your online visibility and bring you traffic, but once potential guests visit your hotel site, the onus is on you to give them reason to book their next stay with you.
The iceberg is approaching: implications of changes to tips and service charges
Neither the public, staff nor businesses have a full appreciation of what happens when the legislation and tax rules have to be applied, so attempts to reach a balanced consensus on this subject are not that simple.
How to measure your website’s ROI
While website metrics are not perfect, don’t rely on ‘hope’ marketing, especially in the digital age.
