In many ways, our pets can instruct us on how to effectively manage our employees and how to best treat our teams. Here are ten takeaways that relate to your job as a hotelier.
Tips for using Instagram to market your hotel
Instagram is especially effective in the travel industry as images play a key role in influencing consumers’ choices regarding destinations, accommodations and activities.
Google update strengthens case for location marketing
If your hotel makes use of the AdWords location extension, you can expect to see an increase in website visits by about 10 fold.
Facebook ad strategies that reinvent mobile marketing for hotels
Among the many approaches mobile marketers are using, Facebook advertisement remains one of the strongest.
FIFO and LIFO guest interactions
Our memories fade with time and our brains operate in LIFO, so your last impression on a guest will be the first thing they talk about when asked about their stay.
The convergence of revenue management and digital marketing in hospitality
Revenue management policies can successfully link intangible digital marketing disciplines to a hotel’s overall profitability.
The rise of river cruises
If you think cruising is corny, think again, because river cruises are increasingly popular with tourists in search of culture, heritage and good food.
Industry Icons: Luke Mangan
The Australian-born Luke Mangan must certainly rank among today’s industry icons having made his mark across the culinary landscape – on land, sea and air.
Westin reveals surprising results of honeymoon travel trends study
In the last five years, rising wealth, digital connectivity and an increasing global demand for wellness have changed the way couples book, plan and experience their honeymoon.
Turn your data into action: Personalize guest arrivals
By the time a guest actually checks in, they have likely undergone a long, tiresome and sometimes irritating travel experience.
