Customers only want to see is information that’s relevant to them, and through smart email automation, every communication can be personalized and relevant to the recipient.
Can Hilton break the OTA stranglehold through advertising?
If the hotel empire is going to strike back against the OTA onslaught, it is going to take more than just one or two forays into the advertising galaxy.
Industry Icons: Oscar Tschirky
There is probably no greater example of the best that American hotel service can provide than the man known as “Oscar of the Waldorf”.
Turning data into action: segment your audience
Audience segmentation is the key process that not only makes data actionable but enables personalization. Here are the steps you need to take to segment your audience and enable true one-to-one marketing.
Top 5 secrets to building a successful hotel multichannel marketing campaign
How do you engage today’s multi-device, multi-channel travel consumer and inspire a direct booking? This question fuels hotel marketers’ digital strategies and marketing dollars.
Serving up revenue management strategy in four courses
Here are the four main courses of revenue management and why they are so important to a hotel’s revenue strategy.
How to develop exceptional service habits
To deliver a consistently exceptional service experience, there must be habits that are hardwired throughout your entire team.
A positive way hotels can use leverage over the sharing economy
From the first call, guests can be reminded of the main benefit that hotels will always be able to leverage over sharing-economy accommodations: great customer service.
Reviews: Read all, respond selectively
Here are some guidelines on which reviews to comment on, and how to interact with your hotel’s social media channels.
Why OTAs are a necessary evil
All hotels should be listing their rooms on the OTAs, no matter their opinion on the sites’ business practices or revenue model.
