Following a customer or guest-focussed approach to the online booking process will ensure a successful direct booking strategy for hoteliers in the long term.
Are revenue managers and general managers aiming for the same targets?
A misalignment between the GM and revenue manager has the potential to not only cause disconnect within their relationship, but ultimately cost the hotel valuable revenue.
Investing in Wi-Fi should be a no-brainer – here’s why
Stop worrying about the costs of providing free Wi-Fi and start focusing on the many areas where its potential returns can improve your bottom line.
Is ‘unadvertising’ the new advertising for hotels?
With their backs against a wall, many hotels and management groups are trying their hands at unorthodox approaches to get the attention of potential travelers.
The benefits of cultural diversity in hospitality
Intercultural soft skills are not just about meeting the needs of international travellers; building and appropriately managing diversity in the workforce brings a range of benefits to any workplace.
The new frontiers of hotel revenue management
As booking becomes more competitive and customer acquisition costs rise, it’s time for your revenue manager to maximize profits in a more holistic way.
Industry Icons: The Tata Family
Jamsetji Nusserwanji Tata, founder of the Tata Group, would open the Taj Mahal Palace hotel in Colaba, Bombay (now known as Mumbai) in 1903.
A learning lab for kid-oriented programs: Four Seasons Resort Orlando at Walt Disney World Resort
Here’s a look at how Four Seasons balances Orlando’s family target demographic with the understated privacy and quiet that are both hallmarks of the brand.
16 Stats about Mobile Travel in 2016
Social networks are no longer just a trendy topic but rather de rigueur in a travel marketer’s online toolkit.
Can hotels resist the invasion of the ‘room-raiders’?
The hotel industry allowed unregulated short-term accommodation operators to grab a slice of the market, and while there is reason to be concerned, the hotel industry already has the potential to fight-back.
