There is probably no greater example of the best that American hotel service can provide than the man known as “Oscar of the Waldorf”.
Turning data into action: segment your audience
Audience segmentation is the key process that not only makes data actionable but enables personalization. Here are the steps you need to take to segment your audience and enable true one-to-one marketing.
Top 5 secrets to building a successful hotel multichannel marketing campaign
How do you engage today’s multi-device, multi-channel travel consumer and inspire a direct booking? This question fuels hotel marketers’ digital strategies and marketing dollars.
Serving up revenue management strategy in four courses
Here are the four main courses of revenue management and why they are so important to a hotel’s revenue strategy.
How to develop exceptional service habits
To deliver a consistently exceptional service experience, there must be habits that are hardwired throughout your entire team.
A positive way hotels can use leverage over the sharing economy
From the first call, guests can be reminded of the main benefit that hotels will always be able to leverage over sharing-economy accommodations: great customer service.
Reviews: Read all, respond selectively
Here are some guidelines on which reviews to comment on, and how to interact with your hotel’s social media channels.
Why OTAs are a necessary evil
All hotels should be listing their rooms on the OTAs, no matter their opinion on the sites’ business practices or revenue model.
Industry Icons: The Sarkies Brothers
The Sarkies’ hotels offered a novel mixture of Asian-European hospitality not previously available in South-East Asia. Providing personalised service, as well as fine dining and magnificent surroundings, the Sarkies were perfectionists in an era that sought, and relished, luxury and style above all else.
5 powerful hotel customer health and wellness trends
Accessing and implementing the right health and wellness strategies will appeal to hotel customers and increase the likelihood that leisure travellers will want to stay with you.
