Do we operate consistently to high ethical and moral standards, or do we operate within a more flexible ethical envelope that ‘all depends’?
How independent hotels can use metasearch to compete with the big chains
Discover why Britney Spears can have an impact on metasearch, what difference direct bookings can make to your revenue, and why you were so wrong about metasearch for independent hotels.
The disruptive factors likely to reshape travel distribution
Gatekeepers, ‘mega meta online travel agencies’, and artificial intelligence may fundamentally disrupt the future of travel distribution, says a new independent study by the London School of Economics.
5 simple steps to boost your hotel website’s conversion rate
Do you find your website generating a large volume of traffic but not yielding enough conversions? Follow these five simple steps to boost your site’s conversion rate and be well on your way to driving more direct bookings.
To franchise or not – four key criteria to examine
An investor needs to examine the tradeoffs and benefits of any particular franchise as it affects four primary aspects of a hotel’s operating universe – guest experience, community advocacy, associate engagement and owner returns.
How technology can help hotels navigate the luxe/economy split
Hotel property management systems have evolved to keep in step with advances in the industry and also to meet the changing needs of hotel customers.
Are you prepared for digital detox travelers?
Consider embracing the ‘tech-free’ wave and catering to the needs of a growing travel segment that is craving a respite from being online and the information deluge incessantly hitting them.
Getting to Yes – How to overcome a guest problem
By incorporating these four principled negotiation techniques into a hotel’s complaint handling process, it is likely that a win/win outcome can be achieved.
Accessible tourism has huge potential for more growth
Accessible tourism is no longer about building ramps and accessible bathrooms – it’s about building products and services for a large and rapidly growing market.
Ways to generate revenue from your hotel’s free Wi-Fi
By using social Wi-Fi technology, not only are you making it easier for your guests to connect, you are gaining a data capture and marketing tool that will allow you to understand your clients better as well improve your TrevPar revenue and direct bookings.
