Rate parity means that hotels have to have the same price for a room, no matter where the client books it and no matter the commission the hotel pays to the OTA.
What’s driving consumers to make their travel decisions?
Here are best practices for hotel marketers to capitalise on key micro-moments when potential guests turn to their devices with an intent to answer an immediate travel planning need.
Internet travel planning is at saturation point
Use of the Internet for travel planning in the US market has reached saturation point but there are still opportunities for growth, according to researchers at the School of
Hotel and Tourism Management at The Hong Kong Polytechnic University.
Is your hotel marketing strategy more like Tinder or Match.com?
The strategy for finding success in the hospitality industry and using online dating apps is strikingly similar. Do you want someone who is going to go the distance with you? Or, simply a passing fling?
The Lamination Principle – adding layers of security to counter modern threats
Increased risks along the entire travel chain are on everyone’s minds these days. And for good reason!
OTAs are marketing directly to your guests – and why you should too
In the battle to convert guest loyalty and guest data ownership from an OTA to your hotel, there are two important contact points that must be monitored and measured.
How to tackle booking process abandonment
In order to decrease your booking process abandonment, here are three simple suggestions any hotelier can implement to make the booking process friction-free.
Win your guests’ hearts with one word
Don’t overlook this simple and important phrase for you to train your staff in its effective use.
How to jumpstart your hotel’s direct bookings through SEO
Smart hoteliers must adopt a proactive and holistic approach to content creation, marketing and optimization in order to make the greatest impact on the SEO landscape.
The holy grail of hotel content marketing: Secrets to keeping your content fresh
How do you find a novel angle and an innovative new content plan?
