Leadership is not a legacy that we are bestowed with – it is a role we aspire to, work towards and attain through experience, intelligence, astuteness and by proving our usefulness for the bigger responsibilities such a stature brings.
Sea of change at the top of the cruise industry
Women in leadership roles are smashing through the glass ceiling and bringing a new energy and new ways of thinking to the cruise industry.
Serviced apartments: no longer a niche
Serviced apartments are in the midst of a transformation driven by shifting traveler behavior.
How to convert website surfers into bookers
The key to successfully deploying a direct booking strategy is increasing website personalization to ensure customers are gaining access to direct booking rewards when it means the most.
Industry Icons: James Lavenson, The Plaza and strawberries
James Lavenson was the President and CEO of the Plaza Hotel from 1972 to 1975. Unprofitable in the year before his assumption of the hotel’s direction, the Plaza was profitable each year of Lavenson’s tenure.
Brexit is here, but will business travellers be the next to vote leave?
While some hoteliers will lose out, others may well benefit. What is important is that we remain calm and provide clear and concise information and advice to keep business travellers well informed in turbulent times.
How to attract high-yielding ADR guests
A successful distribution strategy needs to take two things into consideration: high visibility and high yield. So, what should hotels look for in a distribution partner?
Technology’s increasing impact on hospitality
Hospitality and technology will only become more intertwined as time goes on, so a thorough understanding of the latter will serve you regardless of your career trajectory.
Smart data marketing in hospitality: The secret to maximizing direct bookings
The important part of the overall strategy – the one that will result in a much higher percentage of direct bookings – is Intent Data i.e. targeting and engaging travel consumers who are “in market” and planning to visit your property’s destination in the near future.
Defeat the Peter Principle with hotel succession planning
Why do we still convince ourselves that our best housekeeper will make an outstanding Executive Housekeeper or that an outgoing Guest Service Associate will make a great outbound salesperson?
