For training to have desired impact and get best results, training content needs to be more than engaging; it also has to be totally practical, fully relevant and aligned with the learners’ immediate needs and longer-term goals.
Roadmap to personalization: plan, guide, and nurture the guest experience
While there is no denying that the personalisation process can be intimidating at first, it is simpler than what most people think. The key to success is breaking down your implementation strategy to coincide with each step of the guest journey.
Housekeeping or loyalty points, you decide
Whoever thought this up in the corporate headquarters should be given a pat on the shoulder for a good attempt at solving our industry’s current woes…and then promptly taken out back to the whipping shed.
Industry Icons: Filip Boyen
This week’s spotlight shines on the CEO of Small Luxury Hotels Of The World, Filip Boyen.
Food allergy management plans: what all front of house staff need to know
Restaurants that do not have clearly communicated food allergy management plans in place put both their customer’s health and the health of their business in jeopardy.
Revenue management automation for the modern hotelier
Automation serves as the binding agent between a solid revenue management strategy and its deployment, with the integration between each system acting as a quality control to reduce human errors and ensure consistency.
Affecting positive culture change during a hotel takeover
It takes considerable time and energy to reinforce the culture at a property in transition. Here are four key components that will impact how quickly that new culture is adopted.
Recapture direct bookings with specials
The key is to give customers a reason to not want to book anywhere else by providing a special that offers something more than what a guest can receive when booking with an OTA.
The importance of weekly sales forecasting
Forecasting enables the management team to focus on key sales issues and to take appropriate action and also enables them to calculate staff rosters which can have a huge impact on payroll costs.
Know your guests with guest profiles
By using the data you already have from each guest profile, hoteliers can learn about their guests’ behaviour and engage with them in the right way, using the right tools throughout the travel journey.
