An aerial video can be an excellent way to market your property, but before you ask your neighbor’s kid to pop his GoPro camera onto his Radio Shack Vektor, there are a number of issues and regulations that you need to be aware of.
Transparent hospitality – are we what we say we are?
Transparency is synonymous with good ethical standards and reputation. But what are ‘good’ ethical standards?
How your booking engine can impact direct bookings
You may be inadvertently scaring travellers from making direct hotel bookings on your website, but there are ways to fix that when you know what to look for in an integrated booking engine.
Why do professionals gossip?
While ‘small talk’ on a personal level is detrimental too, on a professional level can assume disastrous proportions.
Use your hotel’s stories to stand out
Want to differentiate your property in a powerful way? Incorporate the vibrant and colorful stories of everyday hotel life into your marketing.
5 easy steps to drive more direct bookings
Many of your problems around direct bookings can be solved if you focus on improving the end-to-end user experience for potential guests.
What’s driving consumers to make their travel decisions?
Here are best practices for hotel marketers to capitalise on key micro-moments when potential guests turn to their devices with an intent to answer an immediate travel planning need.
What is rate parity and why is it dangerous to the hotel industry?
Rate parity means that hotels have to have the same price for a room, no matter where the client books it and no matter the commission the hotel pays to the OTA.
Internet travel planning is at saturation point
Use of the Internet for travel planning in the US market has reached saturation point but there are still opportunities for growth, according to researchers at the School of
Hotel and Tourism Management at The Hong Kong Polytechnic University.
Is your hotel marketing strategy more like Tinder or Match.com?
The strategy for finding success in the hospitality industry and using online dating apps is strikingly similar. Do you want someone who is going to go the distance with you? Or, simply a passing fling?
