If you can’t measure it, you can’t improve it.
The digitally transformed consumer, friend or foe?
With the increase of technology, automated CRM systems and a competitively growing hotel marketplace, find out what impact the digitally transformed consumer has on your hotel business and what the future holds
Managing a culturally diverse workforce
To implement diversity, it is crucial that organisations commit themselves by taking strategic approaches and embed concepts in all aspects of organisational functions. I will point out some factors you should bear in mind when carrying out HRM processes, which is most relevant to the management of cultural diversity within the workforce.
Drive traffic to your site
Digital marketing and PR agencies that focus on buyer ÒDNAÓ will propel luxury hotel brands to pivot from employing only stand-by marketing approaches to unleashing sales through a combined traditional, digital and social media campaign. This allows for much greater access to a larger percentage of the affluent traveler segments.Ê
How to turn $250 of savings into $1,000,000 of asset value
Is it easier said then done? Find out how this unique financial strategy generated impressive ROI results.
The best practices for a successful wholesaler
Just as for corporate contracting, you only have one chance per year to get your prices and allotment allocations right for your wholesalers and tour operators. As this means quoting prices for business in the far future, usually now for Q2 2018 to and including Q1 in 2019, it makes the decision even harder and more important.
Hospitality financial leadership: Create a ÒRelationShiftÓ
ThatÕs right, your eyes and my fingers have not failed, I wrote the word on purpose ÒrelationshiftÓ and I got this word from my coach, Steve Chandler. He wrote a book with Michael Bassoff called relationshift and it’s about fundraising and fundamentally changing the relationship between fundraisers and donors.
Women hoteliers: The hotel industry’s most profitable asset
It is clear the hotel industry is evolving; quickly before our very eyes. We are witnessing the winds of change; change in ownerships, strategy, brand concepts and growth. There is an evolution taking place within the industry no one seems to notice or report.
WhoÕs afraid of Google?
Google, whose mantra used to be ÔDonÕt be evilÕ (until it dropped it for the motto ÔDo the right thingÕ), is almost omnipresent in our lives these days.
What is the purpose of your website?
Everyone knows you need a functional website, no matter the business or the locale. For hotels, most of us recognize that often a website may be a customerÕs first introduction to your property. As such, it should entice, educate and make them want to stay with you.Ê
