Do you find your website generating a large volume of traffic but not yielding enough conversions? Follow these five simple steps to boost your site’s conversion rate and be well on your way to driving more direct bookings.
To franchise or not – four key criteria to examine
An investor needs to examine the tradeoffs and benefits of any particular franchise as it affects four primary aspects of a hotel’s operating universe – guest experience, community advocacy, associate engagement and owner returns.
How technology can help hotels navigate the luxe/economy split
Hotel property management systems have evolved to keep in step with advances in the industry and also to meet the changing needs of hotel customers.
Are you prepared for digital detox travelers?
Consider embracing the ‘tech-free’ wave and catering to the needs of a growing travel segment that is craving a respite from being online and the information deluge incessantly hitting them.
Getting to Yes – How to overcome a guest problem
By incorporating these four principled negotiation techniques into a hotel’s complaint handling process, it is likely that a win/win outcome can be achieved.
Accessible tourism has huge potential for more growth
Accessible tourism is no longer about building ramps and accessible bathrooms – it’s about building products and services for a large and rapidly growing market.
Ways to generate revenue from your hotel’s free Wi-Fi
By using social Wi-Fi technology, not only are you making it easier for your guests to connect, you are gaining a data capture and marketing tool that will allow you to understand your clients better as well improve your TrevPar revenue and direct bookings.
Integration is key to a cohesive marketing strategy
Most consumers are using multiple devices and will expect continuous, personalized marketing experiences that are going to require you to coordinate and plan your efforts.
What’s going to happen to OTAs in 2017?
OTAs will certainly witness some uncertainty as they enter the new year – especially in Europe where their bookings are estimated to drop by 2% in favour of direct bookings.
7 revenue management tactics to increase overall ROI
Follow these simple rules and you too can transform your revenue results.
