Last year, I spent a great deal of time in different kinds of restaurants in Switzerland in order to evaluate the effectiveness of psychology training on guest satisfaction. It was a very enriching and unique experience for the participants and for myself. It is indeed unusual for academics to spend time with practitioners. I would like to share this experience because I firmly believe that it can be useful for restaurant employees and managers around the world.
Four 2017 marketing questions for your website
Everyone knows you need a functional website, no matter the business or the locale. For hotels, most of us recognize that often a website may be a customerÕs first introduction to your property. As such, it should entice, educate and make them want to stay with you. Hence, for many GMs, one of the largest items on the 2017 marketing budget is likely the development of a new website, or at the very least a refurbishment of the current one.
Is your online presence attracting or turning away guests?
Given the competitive market hoteliers operate in today, hotels simply cannot afford to get it wrong with their websites. Too often, you will see a hotel build a new site that seems to be at odds with a potential guestsÕ needs. Hoteliers need to understand their guests and online visitors better as well as build a website that reflects the unique personality of their property.
How digital marketing can help you to manage distribution
How and what should hoteliers be doing to convert an interested party to a confirmed guest and maximise all opportunities to drive additional revenue during a stay and even after check out?
Come for the art, stay for the hotel
Using artwork to differentiate your property can achieve tangible results in the very short-term and there are several angles at play besides the obvious direct impact on the guest experience. Find out how to leverage art to bring an unforgettable experience to your guests.
Where’s the luggage? There is always someone more important
The Empress Hotel in Victoria, British Columbia, saw massive renovation in 1988. The renovation was so big the hotel was closed for six months. One man died in the construction falling down the garbage chute and it is said that the hotel rose six inches taller as so much weight was taken out of her. I have said many times, you have not really worked in the hotel business until you have worked in a hotel thatÕs closed.
Digital marketing: top tips for 2018
Budget planningÊand strategy planning go hand in hand – and as theyÕre both large tasks it can be difficult to decide where to start. To help out, here are some essential top tips to make sure you include in your 2018 digital marketing strategy.
Attracting todayÕs super-affluent market
Luxury travel is one of the most lucrative segments for hotels, but today success depends on offering highly personalized and promotable experiences.ÊA talented PR agency can collaborate with you to create over-the-top journeys that will garner significant media coverage to generate bookings. Does it really matter if no one books the offer if your reservation lines start ringing?
The top five commercial hospitality furniture brands
When purchasing commercial hospitality furniture brands, you will encounter wildly differing quality standards. Manufacturers in can hold themselves to drastically varying standards when it comes to quality control, customer service and attention to detail. Bearing these factors in mind, weÕve compiled this list featuring the best commercial hospitality furniture manufacturers in Australia.
Why do international business travelers get bored in hotel rooms and Airbnbs?
Not all international business travelers can relax and watch a movie in English. They might use English for work, but relaxing and watching a movie or TV show isnÕt the same. There are also millions of people who donÕt speak English at all. For both, watching something on the hotel room or apartment TV isnÕt obvious. They typically end up zapping endlessly, finishing their day with frustration.
