The innovators and technology companies focusedÊon a new guest experienceÊhave it right. The business travelers of today are some of the most sophisticated travelers to date. Business and leisure travelers love technology “when it works”.
Healthier desserts should be trending at your hotel
With the first quarter of 2017 already a wrap, there are many dietary trends that we are know are here to stay. Overall, people are drinking less alcohol, renouncing cigarettes, exercising more often and eating healthier. If youÕre smart, youÕll get with the program. Many other articles cover methods and choice tips by which to give your mains and appetizers the health kick they need to keep drawing in patrons with increasingly esoteric dietary restrictions.
The shift away from mass produced brands in the F&B sector
Globalisation is a reality in the world we live in today. We now see most of our household products owned by ten or so multinational companies. Such companies have marketing budgets that would rival the total annual revenue of many publically listed companies. However, over the lastÊfive years there has been a shift away from popular mass produced household brands, to more boutique and locally produced niche products that are often of higher quality.
Flying by the seat of your pants
In most hotels, the system for forward looking for financial management is non-existent. We rely on the top line coming in and if it does we expect a certain profit picture to emerge. When revenues are good this works, sometimes. When revenues donÕt materialize because of an event or something that produces headwinds in our business, we almost always fall flat on our face of the desired profitability. ThatÕs flying-by-the-seat-of-your-pants.
Innovating with AI: predictive analytics
Hoteliers have an amazing collection of raw data, which when stitched together, form a digital trail of all the interactions that occurred during the guest journey. Predictive analytics, a type of artificial intelligence (AI), uses that data to segment guests. This allows marketers to move past basic audience characteristics and discover more specific, and more relevant, audience attributes.
All may not be fair in review and war
A hospitality industry review can be made through Trip Advisor, Google, Facebook, Twitter, a company website or another mode of publicly conveying information. It is the simplest of tasks to register a review in the public domain, and for a business to be unfairly criticised on occasion. This does then beg the question: can we trust the legitimacy of a public review when we read it?
UAE hospitality trends: Hotels are still being built
The UAE hospitality industry has achieved stunning results throughout past decade. Every year its progress becomes even more obvious and significant for the whole region economy. In some sectors it has already become trendsetter, so we are curious to know what the top UAE hospitality trends are in 2017.
Going back to basics: Important PR terms to know
Are you thinking of hiring aÊpublic relations (PR)Êagency to publicize your company, product or service? Or considering launching your own DIY PR campaign? If so, it is very important that you are familiar with the basic PR terminology so that you can create, or work effectively with the agency that will create the best visibility campaign possible.
Three early warning signs your staff may need a training refresher
Every general manager should implement regular staff training sessions throughout his or her property, both to keep employees motivated, and to ensure that their skills are up-to-date. Skills that are not consistently practiced or used on the job will degrade over time, and desired behaviors will deteriorate unless they have become second-nature to the employee.
Staying relevant through customization and personalized services
Hoteliers are seeing their relevance diminishing almost by the day as customers increasingly turn to alternative (non-hotel) types of accommodation and make reservations through online travel agencies (OTAs) rather than book directly with the hotels themselves. Hoteliers cannot afford to give up though and must stay relevant.
