An in-depth understanding of how current and potential customers think, and how they make the decision to purchase a product or service, is integral for developing a more successful marketing strategy. After all, it will be very difficult to sell someone a product if you donÕt understand their needs, thought process and motivations.
Hoteliers are only human, after all
Hotels are no longer places where you just rest your head. They are activity hubs where Wi-Fi, coffee and conversation flow fast and free. Guests seek convivial co-working, networking and Ònot-workingÓ experiences that flex to their busy schedules. They also need somewhere to let off steam and have fun when the work is done.Ê
Surefire ways to kill your business and reputation
Business is built on trust inculcated in the customer for the products the businesses sell. The success factor of any business depends on the brand value that the business promises to deliver to the guest. This value is always defined from the perspective of the guest.
Take back control of your inventory
The RFP process is an important process that hotels must take seriously since it is the one and only chance per year that they have to optimise the prices and inventory sold in the corporate segment. So, think it through carefully and analyse your corporate accounts. What do they bring you?
Does your hotel financial statement pass the test?
Do your hotel financial statements give you the information you need to effectively run your business? Are you able to see if your profits are where they should be in an enhanced top line statement? Do your statements measure flow thru? Do you record your rooms business by proper segments and track the rooms occupied, rate and revenue in each segment?
The illusory indemnification
The major US hotel brands (e.g., Marriott, Hyatt, Hilton, InterContinentalÉ) have become truly global in the past 20 years and many of them now franchise or manage more hotels outside the US than within the US.
A starter guide for hospitality companies
One of the most complicated things about starting a business today is the huge number of options available for you to market your product or service. ItÕs almost a full-time job to figure out which tactics will be most effective for your business and implement them.
Is the necktie making a comeback?
Call me a traditionalist. Each morning as I walk past my tie rack, I pause to admire the vividly colored collection of Ferragamo and Brioni masterpieces, all neatly hanging in ordered rows and beckoning me to Ôtie one onÕ. And so whenever the opportunity comes my way, a tie is knotted around my neck without a momentÕs hesitation.
How augmented reality can supplement hotel mobile learning
The next wave of staff training could blend reality with digital, significantly improving the way hotel staff are taught. While still in its infancy, augmented reality has the potential to significantly change the way people learn with their mobile device.
Can new hospitality brand concepts stand the test of time?
All eyes have been on the mergers and acquisitions of hotel brands,Êsuch asÊStarwood Marriott, Accor’s acquisition of Fairmont, Raffles and Swissotel, but the trend no one is reporting or talking much about is the influx of new hotel brand concepts. Specifically, hotel brand concepts tied to retail, sports and/or iconic historic figures seeking investors to launch.
