Do your hotel financial statements give you the information you need to effectively manage your hotel? Are you able to see if your profits are where they should be in an enhanced top line statement? Do your statements measure flow thru? Do you record your rooms business by proper segments and track the rooms occupied, rate and revenue in each segment?
Enabling technologies for hotel guest experience management
What considerations should hoteliers keep in mind when researching technology solutions in the context of guest experience management? The most important buying consideration may be, simply, the degree to which the hotel can automate the core functions that impact the quality of the guest experience, which, in reality, is practically all of them.
Seeking solutions to increase hotel profitability
How has the hotel industry been faring in terms of revenue and profit management in recent years and what should hoteliers be doing to tackle the challenges theyÕre facing, either from online travel agencies (OTAs) or rising wage and insurance costs?
Applying the principles of psychology in the restaurant and hotel industry
Last year, I spent a great deal of time in different kinds of restaurants in Switzerland in order to evaluate the effectiveness of psychology training on guest satisfaction. It was a very enriching and unique experience for the participants and for myself. It is indeed unusual for academics to spend time with practitioners. I would like to share this experience because I firmly believe that it can be useful for restaurant employees and managers around the world.
Four 2017 marketing questions for your website
Everyone knows you need a functional website, no matter the business or the locale. For hotels, most of us recognize that often a website may be a customerÕs first introduction to your property. As such, it should entice, educate and make them want to stay with you. Hence, for many GMs, one of the largest items on the 2017 marketing budget is likely the development of a new website, or at the very least a refurbishment of the current one.
Is your online presence attracting or turning away guests?
Given the competitive market hoteliers operate in today, hotels simply cannot afford to get it wrong with their websites. Too often, you will see a hotel build a new site that seems to be at odds with a potential guestsÕ needs. Hoteliers need to understand their guests and online visitors better as well as build a website that reflects the unique personality of their property.
How digital marketing can help you to manage distribution
How and what should hoteliers be doing to convert an interested party to a confirmed guest and maximise all opportunities to drive additional revenue during a stay and even after check out?
Come for the art, stay for the hotel
Using artwork to differentiate your property can achieve tangible results in the very short-term and there are several angles at play besides the obvious direct impact on the guest experience. Find out how to leverage art to bring an unforgettable experience to your guests.
Where’s the luggage? There is always someone more important
The Empress Hotel in Victoria, British Columbia, saw massive renovation in 1988. The renovation was so big the hotel was closed for six months. One man died in the construction falling down the garbage chute and it is said that the hotel rose six inches taller as so much weight was taken out of her. I have said many times, you have not really worked in the hotel business until you have worked in a hotel thatÕs closed.
Digital marketing: top tips for 2018
Budget planningÊand strategy planning go hand in hand – and as theyÕre both large tasks it can be difficult to decide where to start. To help out, here are some essential top tips to make sure you include in your 2018 digital marketing strategy.
