Digital marketing and PR agencies that focus on buyer ÒDNAÓ will propel luxury hotel brands to pivot from employing only stand-by marketing approaches to unleashing sales through a combined traditional, digital and social media campaign. This allows for much greater access to a larger percentage of the affluent traveler segments.Ê
How to turn $250 of savings into $1,000,000 of asset value
Is it easier said then done? Find out how this unique financial strategy generated impressive ROI results.
The best practices for a successful wholesaler
Just as for corporate contracting, you only have one chance per year to get your prices and allotment allocations right for your wholesalers and tour operators. As this means quoting prices for business in the far future, usually now for Q2 2018 to and including Q1 in 2019, it makes the decision even harder and more important.
Hospitality financial leadership: Create a ÒRelationShiftÓ
ThatÕs right, your eyes and my fingers have not failed, I wrote the word on purpose ÒrelationshiftÓ and I got this word from my coach, Steve Chandler. He wrote a book with Michael Bassoff called relationshift and it’s about fundraising and fundamentally changing the relationship between fundraisers and donors.
Women hoteliers: The hotel industry’s most profitable asset
It is clear the hotel industry is evolving; quickly before our very eyes. We are witnessing the winds of change; change in ownerships, strategy, brand concepts and growth. There is an evolution taking place within the industry no one seems to notice or report.
WhoÕs afraid of Google?
Google, whose mantra used to be ÔDonÕt be evilÕ (until it dropped it for the motto ÔDo the right thingÕ), is almost omnipresent in our lives these days.
What is the purpose of your website?
Everyone knows you need a functional website, no matter the business or the locale. For hotels, most of us recognize that often a website may be a customerÕs first introduction to your property. As such, it should entice, educate and make them want to stay with you.Ê
Appealing to every dimension of human nature
For luxury hotels, coming up with new ideas for innovation is one of the hardest things. However, looking outside the industry, there are some examples of pioneers presenting practical, tangible ideas for overcoming some of the typical barriers to innovative thinking among luxury hoteliers.
HR departments should push for mobile learning in their hotels
There are over seven billion mobile devices in the world, and mobile provides an effective and efficient way to reach, and train, employees Ð in the 21st century, learning will not be constrained by space or location. Mobile learning is not simply a matter of delivering content to mobile, it is about creating learning opportunities in a variety of environments.
Art collection by Maha al Mazrouei unveiled at Jumeirah Vittaveli in the Maldives
Maha al Mazrouei, a gifted Emirati artist, has been commissioned byÊJumeirah VittaveliÊto design four pieces of bespoke art to celebrate the newly launched five-bedroom Royal Residence.
