Understanding your audienceÕs motivations and purchasing behavior is the secret to closing more sales. In this article, weÕll discuss the huge impact that brand awareness can have on the success or failure of a sales pitch.
Boost bookings with Millennial guests
Even though Millennials are changing the hospitality industry in ways that we might never have expected, many would prefer that we adapt more quickly. Unfortunately, that means that unless you were one of the few properties who adjusted quickly enough to suit the needs of the market, you are missing out on many bookings from this valuable demographic.
The paper canÕt talk Ð Give the money a voice
Why is financial leadership in hotels so un-evolved? We need to realize that theÊthird pillar, the money, the owner, the profit-and-loss, the paperwork,Êwhatever you want to call it -Êit needs a proper voice. The right voice -Êa voice that speaks to the leadership and the highest purpose that a cornerstone of our business warrants.
MurphyÕs Law of Hospitality
The word ÔhospitalityÕ might as well be another name for MurphyÕs Law because everything that can go wrong in a hotel will and at the worst possible time! Having spent the past two decades working up the ladder of the hospitality sales and revenue management departments, IÕve seen a lot of crazy and truly absurd happenings.
Questions hoteliers should ask before making a technology purchase decision
ÒAll the world’s a stage,Ó Shakespeare famously wrote, ÒandÊallÊthe men and women merely playersÓ. In many respects, Guest Experience Management is strikingly similar to a stage production. To bring each scene to life, the cast and crew Ñ and, also, the set design and technology Ñ need to come together in a highly-orchestrated manner.
Get in the green game and get ahead
In our hotel industry, there is an abundance of data available to measure performance and rankings among peers. There are real-time guest ratings and reviews, competitive set performance indexes, hotel star ratings to mention a few. One area that is gaining traction among guests and performance is sustainability best practices.
How to update your companyÕs PR outreach
In the past, when most people thought about the public relations profession, they thought of two things: spin and propaganda. Today, some people still hold the outdated view that PR professionals are just paid Ôtalking headsÕ with questionable morality. Being a PR professional myself, I object to this incorrect portrayal of a career IÕm passionate about. That being said, I do understand where this misconception came from.
Hotel management agreements and the confusing agency cases
In 1991, a California court, applying California law, in the Woolley versus Embassy Suites case sent a startling message to hotel management companies. At the time, those of us who follow these kinds of cases thought the holding was a one-off, quirky decision that is not likely to be followed and may be overturned in subsequent decisions. It held that a hotel management agreement is not only a commercial contract that sets out the rights and obligations of the parties, but it also gives rise to an agency relationship.
Hospitality financial leadership Ð Welcoming imperfection
To maximize your effectiveness with your leadership team around the money you would be well advised to accept the fact that itÕs an endless exercise. We must see that the idea of mastering the numbers is elusive. This imperfect reality is comforting and seeing the challenge we have as just another endless mountain to climb is very healthy.
Drive direct bookings without using direct links
Increasing traffic to your own website is one of the most important factors for a hotelÕs success, as 100 per centÊof all revenue from direct bookings are paid to the property withÊno acquisition cost. It is possible to increase your propertyÕs website traffic by establishing direct links to your site so customers can reach yours via other sites. While this method is efficient, building direct links can be time-consuming and expensive.
