There are plenty of local and industry associations available for hospitality professionals to join. It may be your local chamber of commerce, your local or national tourism association or a career association. There is generallyÊa great networking opportunity and what they offer you in terms of face to face contact with neighbours, colleagues and often competitors will always allow you to connect on a personal levelÉ but is their web presence letting them down?
Another hit for the online travel agents
Like anything in business, nothing lasts forever. The online travel agency (OTA) world started exactly 20 years ago when Expedia was born inside Microsoft. Expedia, with a valuation of over $10 billion at its spin-off, was the most successful business born inside the software giant.
The changed paradigm of yield in revenue management
While yield is a concept which has been central in revenue management for decades, what it covered and focused on has dramatically changed over the years.
Ways to produce a phenomenal guest experience
Hotel trends continue to change tremendouslyÊprimarily because the preferences of a modern day traveller have evolved drastically. Today, hotel design can make or break the reputation of your hotel. This has made it more challenging for the hotel owners to achieve that elusive customer delight.Ê
Fifty is the new thirty in the hotel industry
Many of my compatriots in the hotel industry are getting, letÕs say, rather long in the tooth.
Collaborate and become a company of one
Over the past couple of years, we have witnessed the mergers and acquisitions of not only iconic hotel brands and resorts, but independent boutique hotels and resorts as well. What is interesting to note in these transactions is ownership. Owners and owning companies are now institutional.
Unlocking a hotel innovation strategy
It is human nature to always look for a better, more enhanced experience. Arguably, innovation is the key idea that is shaping corporate life, or even defining the actual corporate mission. Hospitality firms are not indifferent to the changes occurring at the level of their competitors, the fast-paced market, or emerging technology breakthroughs.
Financial success: begin with the end in mind
Creating a finically engaged leadership team in your hotel is no different than creating a strong guest service or a team that has colleague and leader engagement as their mission. What you attend to grows – it’s that simple.
Implementing effective PR to shorten the sales cycle
When many competitors offer similar products within the same marketplace, credibility and brand recognition are crucial to make your company/solution stand out from the crowd. Using public relations, you can improve your companyÕs visibility with potential customers (hotels!), establish credibility in the industry, shorten your sales cycle and boost your revenue.
None shall pass! Ad blockingÑa threat or a golden opportunity for hotels?
Are ads a threat or golden opportunity? According to a recent report by Pagefair, there was an estimated $21.8bn lost in ad revenue in 2015 alone due to ad blocking. And with more and more people choosing to block online ads, what does the future hold for hotels across wishing to reach new customers?
