One of the biggest struggles start-ups have is raising awareness of their product or service with target customers. No matter how innovative or forward-thinking a product or service is, if no one knows about it or how it will affect their business, it will be difficult to be profitable. ThatÕs where PR can be highly effective. PR can help start-ups raise awareness of an innovative product/service, even if the company has a small or non-existent marketing budget.
What is the one tool everyone in the meetings and events industry should be using?
Technology plays a fundamental role in the hosting of meetings and events, but is this one tool that is transforming the industry?
Top five questions about switching to a new PMS
A property management system is the heart and brains of a hotel. As technology improves, hotels often must re-asses their current technology to see if it stacks up to their needs and to the competition. Here are the top five questions answered.
When is enough, enough?
Of tourists that is. Tourism has to be better managed to combat the rise in local tensions and concerns over AirBnB, environmental and cultural pollution and being overwhelmed by visitor numbers.
Is it too late to fight back against Airbnb?
Despite what many have dismissed as a mere blip on the radar, Airbnb is a force to be reckoned with, and we have yet to see just how widely it will impact our livelihoods.
5 ways to attract Millennials through travel campaigns
The luxury travel market is strong for brands that understand digital metrics when creating their marketing strategy. Learn how to capture this booming market through a combined multi-channel approach.
Focus on a new guest experience
The innovators and technology companies focusedÊon a new guest experienceÊhave it right. The business travelers of today are some of the most sophisticated travelers to date. Business and leisure travelers love technology “when it works”.
Healthier desserts should be trending at your hotel
With the first quarter of 2017 already a wrap, there are many dietary trends that we are know are here to stay. Overall, people are drinking less alcohol, renouncing cigarettes, exercising more often and eating healthier. If youÕre smart, youÕll get with the program. Many other articles cover methods and choice tips by which to give your mains and appetizers the health kick they need to keep drawing in patrons with increasingly esoteric dietary restrictions.
How to avoid driving away top talent
Understand the main pitfalls and deterrents that prevent professionals accepting senior roles with leading organisations.
The shift away from mass produced brands in the F&B sector
Globalisation is a reality in the world we live in today. We now see most of our household products owned by ten or so multinational companies. Such companies have marketing budgets that would rival the total annual revenue of many publically listed companies. However, over the lastÊfive years there has been a shift away from popular mass produced household brands, to more boutique and locally produced niche products that are often of higher quality.
