It is clear the hotel industry is evolving; quickly before our very eyes. We are witnessing the winds of change; change in ownerships, strategy, brand concepts and growth. There is an evolution taking place within the industry no one seems to notice or report.
WhoÕs afraid of Google?
Google, whose mantra used to be ÔDonÕt be evilÕ (until it dropped it for the motto ÔDo the right thingÕ), is almost omnipresent in our lives these days.
What is the purpose of your website?
Everyone knows you need a functional website, no matter the business or the locale. For hotels, most of us recognize that often a website may be a customerÕs first introduction to your property. As such, it should entice, educate and make them want to stay with you.Ê
Appealing to every dimension of human nature
For luxury hotels, coming up with new ideas for innovation is one of the hardest things. However, looking outside the industry, there are some examples of pioneers presenting practical, tangible ideas for overcoming some of the typical barriers to innovative thinking among luxury hoteliers.
HR departments should push for mobile learning in their hotels
There are over seven billion mobile devices in the world, and mobile provides an effective and efficient way to reach, and train, employees Ð in the 21st century, learning will not be constrained by space or location. Mobile learning is not simply a matter of delivering content to mobile, it is about creating learning opportunities in a variety of environments.
Art collection by Maha al Mazrouei unveiled at Jumeirah Vittaveli in the Maldives
Maha al Mazrouei, a gifted Emirati artist, has been commissioned byÊJumeirah VittaveliÊto design four pieces of bespoke art to celebrate the newly launched five-bedroom Royal Residence.
Two ways to update your marketing strategy to close more sales
An in-depth understanding of how current and potential customers think, and how they make the decision to purchase a product or service, is integral for developing a more successful marketing strategy. After all, it will be very difficult to sell someone a product if you donÕt understand their needs, thought process and motivations.
Hoteliers are only human, after all
Hotels are no longer places where you just rest your head. They are activity hubs where Wi-Fi, coffee and conversation flow fast and free. Guests seek convivial co-working, networking and Ònot-workingÓ experiences that flex to their busy schedules. They also need somewhere to let off steam and have fun when the work is done.Ê
Surefire ways to kill your business and reputation
Business is built on trust inculcated in the customer for the products the businesses sell. The success factor of any business depends on the brand value that the business promises to deliver to the guest. This value is always defined from the perspective of the guest.
Take back control of your inventory
The RFP process is an important process that hotels must take seriously since it is the one and only chance per year that they have to optimise the prices and inventory sold in the corporate segment. So, think it through carefully and analyse your corporate accounts. What do they bring you?
