The sea change taking place in luxury hotel marketing is being driven by Millennials as they redefine what the parameters of luxury means to them. First-class accommodations and amenities are just the beginning of this new-style luxury that Millennials crave.ÊHotels are compelled to create and offer extras including life-fulfilling experiences, adventure, and even educational enrichment.
Hoteliers must start reaping the harvest of family travel
The luxury travel market is changing. Destination is not the only criteria any longer. Many travellers choose their holiday location for the themes offered: golf, wine, spa, gastronomy, and family. Indeed, today, the family travel market is no longer a niche.
Is this the end of the CV?
With the growth of mobile learning and its ability to log and track an employeeÕs performance over time, mobile CVs could replace the traditional CV. The iPhone camera pretty much spelt the end for camera rolls, print newspaper sales have dramatically declined in the face of mobile news consumption, and mobile learning is beginning to disrupt traditional classroom based learning. The list goes on.
Hospitality financial leadership Ð using EFTEÕs
If you can’t measure it, you can’t improve it.
Managing a culturally diverse workforce
To implement diversity, it is crucial that organisations commit themselves by taking strategic approaches and embed concepts in all aspects of organisational functions. I will point out some factors you should bear in mind when carrying out HRM processes, which is most relevant to the management of cultural diversity within the workforce.
Drive traffic to your site
Digital marketing and PR agencies that focus on buyer ÒDNAÓ will propel luxury hotel brands to pivot from employing only stand-by marketing approaches to unleashing sales through a combined traditional, digital and social media campaign. This allows for much greater access to a larger percentage of the affluent traveler segments.Ê
How to turn $250 of savings into $1,000,000 of asset value
Is it easier said then done? Find out how this unique financial strategy generated impressive ROI results.
The digitally transformed consumer, friend or foe?
With the increase of technology, automated CRM systems and a competitively growing hotel marketplace, find out what impact the digitally transformed consumer has on your hotel business and what the future holds
Hospitality financial leadership: Create a ÒRelationShiftÓ
ThatÕs right, your eyes and my fingers have not failed, I wrote the word on purpose ÒrelationshiftÓ and I got this word from my coach, Steve Chandler. He wrote a book with Michael Bassoff called relationshift and it’s about fundraising and fundamentally changing the relationship between fundraisers and donors.
The best practices for a successful wholesaler
Just as for corporate contracting, you only have one chance per year to get your prices and allotment allocations right for your wholesalers and tour operators. As this means quoting prices for business in the far future, usually now for Q2 2018 to and including Q1 in 2019, it makes the decision even harder and more important.
