What does innovation mean to food and beverage specialists, given their respective working structures and cultures? AccorHotels’ CEO of global F&B, Amir Nahai told a recent panel discussion at Ecole htelire de Lausanne that, for the hotel group, innovation is all about getting closer to their customers.
Evaluation metrics that will boost the ROI on your propertyÕs outreach
One of the most difficult things about using PR in your hotelÕs marketing strategy is properly evaluating and proving the ROI on your outreach.
Review of HITEC Toronto 2017: A show about integration
For those who did not attend the 2017 edition of HITEC, held in Toronto this time around, you may be wondering what you missed.
Key considerations for optimizing the guest experience
Today, upwards of 95 per cent of people look to online review sites when making travel plans and before booking their hotel stays. Those who don’t read the reviews are apt to rely on the ratings systems to make their selections. According to estimates, a one-star increase in a hotelÕs rating can translate into a 10 per cent increase in bookings and revenue.
Why hotels need to increase their fanbase to attract more direct bookingsÊÊ
The taxi pulls away from the driveway and a deep sigh of relief washes over you. This troublesome guest has finally left. Which hotelier doesnÕt experience this time and again: Having to accommodate guests that make it pretty difficult to be a gracious host. From arrival to departure itÕs all about their unmet expectations and their disappointment.
What is revenue management and when does it have an impact?
I know it is lame, but the standard definition simply has to be mentioned: Revenue management is selling Òthe right product to the right customer at the right time to the right priceÓ. Furthermore I would like to add through the right channel.
Looking ahead: the hospitality industry in five years
Looking to the future has always been a tricky task, and given the pace of technological innovation taking place today, this has not become any easier. Nevertheless, it is possible to view trends as they are, and make some predictions with a fair degree of accuracy.
WorldÕs greenest hotels revealed
The 2017 Green Hotelier Awards have named the worldÕs most eco-friendly and sustainable hotels as part of Responsible BusinessÊWeek. The annual awards invite applications from hotels of any size anywhere in the world, judging them on their efforts to reduce energy and water consumption, their waste output, their roles as responsible businesses to their employees and in the local community, as well as looking at how they communicate their sustainable and responsible ethos to guests.
The power of empathy in business
Research by psychologists Mathew A. Killingsworth and Daniel T. Gilbert of Harvard University have shown that people spend 46.9 per cent of their waking hours thinking about something other than what they are doing. So, we need to be present. Imagine if we and our teams were able to increase our attention by just 5 per cent.
What independent hotels gain from the flagsÕ big investments in the direct channel
In 2016, several major hotel brands launched aggressive campaigns to drive direct bookings. HiltonÕs is among the best known, with its catchy ÒStop Clicking AroundÓ campaign. The company claimed this was Òits largest campaign ever”. Hyatt, Marriott and Intercontinental joined the fray, and what was once just a campaign became a long-lasting news story about the big brands waging war on OTA commissions. How did it work out for them?
