Human beings are hard-wired to interpret and react to the world around them in certain ways, even if those reactions are often irrational and unpredictable.
Can hospitality graduates become great private bankers?
The glory years of Swiss private banking are long gone. So can hospitality management graduates from schools such as EHL go on to become exceptional private bankers?
CRM success is built on partnerships
Participating in a recent panel discussion in Toronto sponsored by Global Hotel Alliance alongside experts from Acxiom, Serenata, Oracle and Cendyn served to be a truly enlightening hour and half on the future of customer relationship management.
Five essential tools for the modern email marketer
After Mark Zuckerberg predicted its death in 2010, email defied expectations by resurfacing as a modern marketing necessity. Yes, email is back, but it isnÕt what it used to beÉ
Ten ways to attract the booming millennial market
What draws the demanding millennial market to luxury travel experiences?
How can you pitch to an editor?
If you are a luxury hotel, how do you go about getting featured? With social media and the online version expanding, there are more opportunities for coverage. Cultivating editorial contacts there is key.
Seven trends for productive revenue managers
Not all hotel revenue managers have the benefit to utilize a powerful revenue management system in their day-to-day work. What are the revenue management trends?
Three ways to make profit in the banquet business
I see many hotel financial statements and most are missing the boat because they do not separate group and local banquet revenues.
Four ways to create unique hotel experiences
For nearly two centuries, five-star hotels have been providing exceptional services, anticipating needs and customizing attendances to pamper guests and distinguish from competition. In todayÕs age of experience, more companies seek to adopt this model and create memorable brand experiences for their customers.
Five tips to boost your corporate and group bookings
A targeted marketing strategy combined with the best possible rates can create a significant boost in group and corporate bookings, and revenue! So, what are the best ways to market your property to group and corporate travel bookers?ÊÊ
