This may seem hard to believe, but most hotels under 150 rooms still track guest requests and hotel maintenance manually. ThatÕs right, old school paper logs are still widely used to maintain millions of dollars in physical assets, and to service another important asset – the guest!
Maximizing the conference experience to achieve capital gains
Next week the capital markets and hospitality industry leaders will converge upon New York City for the annual NYU Investment Conference from June 4 Ð 6, 2017. The conference is one of the most important investment conferences in the hospitality and financial sectors.Ê
ItÕs time to question your revenue strategy
New hotels are breaking ground, renovating or reflagging in nearly every single market. Industry consolidation continues to fuel online behemoths like Booking.com and Expedia with no signs of stopping. When you stop and look around, it seems as though hotels are facing unbridled online competition.
Making a difference to your hotel culture
ÒItÕs easy to make a buck. ItÕs a lot tougher to make a difference.Ó ThatÕs a quote by Tom Brokaw and itÕs one of my favorite quotes. I trained myself to keep it in mind when I start my day, and then in late afternoon or evening I reflect on it by asking the question, ÒToday, did I make a difference?Ó
Infographic: 12 months of challenge and change
As we approach the midpoint of 2017, itÕs time to pause for a minute and take a look back at the events that have rocked the hospitality industry over the past 12 months. From the acquisitions we all saw coming to the partnerships we never expected, thereÕs been a lot to keep up with. Take a look through our calendar and see if thereÕs anything you missedÉ
Creating property performance commentaries
Creating a great commentary for your owners and corporate is a monthly mainstay in almost every hotel. It can also be a large dose of drudgery. This article is about how you can create an effective system in your hotel to generate a strong and meaningful commentary based on information from all areas of your business.
The importance of selling experiences, not just beds
Millennials are a widely overlooked audience for hotels, whether itÕs because there is a general perception that they are entitled and hard-to-please, or because they are assumed to have no money to spend on traveling but ignoring Millennials is a huge mistake for hoteliersÕ bottom lines.
How to optimize your hotel marketing for every stage of the guest experience
Marketing to your guests isnÕt just about winning them over at planning and at booking. ThereÕs actually seven steps to the customer journey, and technology can help you optimize your marketing, every step of the way. When marketing your hotel to your guests, itÕs tempting to think there are only two phases of the guest journey that matter: planning and booking. As a result, many hotels optimize their technology for just these two stages.
Which social media platforms should you use to promote your business?
Social media is affordable, easy-to-use once youÕre familiar with the ins and outs of each channel, can be accessed 24/7 and delivers messages to potential customers globally, in real-time. It is changing the way consumers search for and book trips, making it an operational imperative for B2C companies to have a presence on the top B2C-focused social media sites.
TodayÕs opportunities for Australian hoteliersÊ
TodayÕs rapidly-evolving technology and hyper-connected society have revolutionized the tourism industry. The ever-increasing use of smartphones to book travel can represent a blessing or a curse for hoteliers, depending on how they choose to tap into the tech-driven transformation of the industry.
