We all know direct bookings make the difference for independent hoteliers. Turning guests into loyal travelers and repeat customers is essential. Why?
How to maximize hotel profits during and after a renovation
If youÕre renovating your home, you often move your living spaces away from the construction area. For hoteliers, this temporary fix isnÕt quite so simple.
WhatÕs my system for creating financial information in my hotel?
When people understand and use the business system well we get a superior result. WhatÕs the business system in your hotel?
Ski resorts: Behavioral skinomics to leverage the lost customer
Ski resorts are challenged to convince customers to return annually. The fully-connected customer earns an annual income higher than the median income in the United States.
Opening the doors to accessible tourism: Interview with Robin Sheppard
We chatted to Robin Sheppard about the present, and future, of accessibility in the hospitality industry, and what hoteliers can do to ensure that all guests, regardless of disabilities, have excellent experiences.
Building a talent pipelineÊ
A hotel’s recruiting team, internal or outsourced, should always split its focus between openings, busy season and building a strong pipeline. Here are a few rules to live by for any recruiter, GM, or anyone else in charge of finding talent.
The trust factor: Three tips to inspire potential customers
Other than brand awareness, the single most important thing for your marketing to inspire in potential customers is trust.
The hotel room of the future
There is so much of a race towards automation and robotics that in a couple of decades from now, hotels are expected to re-introduce human concierges and attendants.
Seven behavioural techniques to help you avoid negative TripAdvisor reviews
Love it, loathe it or simply live with it; you know as well as I do that TripAdvisor is here to stay. What you really want to know though, is how to avoid those damning and damaging reviews which inflict such heartache, anxiety and even anger.
The relevance of remaining relevant for every hospitality professional
How do you learn to recognize the winds of change so that you can pivot and redirect your career in the hospitality industry?











