The reasons guest reviews and hotel marketing have more in common than you think.
It takes an entire team to sell the whole property
In the past, revenue management was considered a niche function. It was a practice largely applied to guestroom strategies without influence or contributions from other hotel revenue streams.
Hospitality financial leadership – Measuring labor productivity part II
In food and beverage, you want to get obsessed about a similar measurement like you do in the rooms division. In F&B it is Òhours per cover served.Ó
Technology and travel: what to expect in 2018
ItÕs all about finding new ways of optimising the guest journey and making hotels and destinations much more appealing to travellers than they were in the past. @KSickora
GDPR and the hotel sector: what you need to know today
The amount of personal data dissemination that goes on today is astounding. This scenario will change soon due to a new EU rule: the General Data Protection Regulation (GDPR).
Is your communication crystal clear? Or does it derail you?
Corporate communications is all about building and cementing relationships with your clientele and strategizing to deliver your company message to them in the best possible ways that ensure easy relatability.
HoteliersÕ secrets of increasing direct reservations
With the commission rates of booking sites going up, and already averaging nearly 20 per cent, no wonder the hoteliers are desperate to avoid the middleman.
The psychology of pricing
Human beings are hard-wired to interpret and react to the world around them in certain ways, even if those reactions are often irrational and unpredictable.
Can hospitality graduates become great private bankers?
The glory years of Swiss private banking are long gone. So can hospitality management graduates from schools such as EHL go on to become exceptional private bankers?
CRM success is built on partnerships
Participating in a recent panel discussion in Toronto sponsored by Global Hotel Alliance alongside experts from Acxiom, Serenata, Oracle and Cendyn served to be a truly enlightening hour and half on the future of customer relationship management.
