Here are insights on how to perfect segmentation on your website even before the guest books.
Three reasons why BYOD dominates in hospitality
Bring Your Own Device, or BYOD, should be taken into consideration when mapping the experience across all customer service touch points.
Exploring niche markets in hospitality: Seizing untapped opportunities
By targeting a niche market, hotels can adapt their services and products to better serve customers and maybe face less competition, while achieving greater profitability.
Why GDPR compliance will strengthen your hotel’s relationship marketing
Reducing the amount of data captured may actually provide a better experience for customers – both at the time of data collection and throughout the customer journey.
More trust could increase profit
Strong trust and culture increase productivity, well-being and retention and this equals profit.
How artificial intelligence will change the hospitality industry
AI is able to handle as many as 65% of customer requests, so hospitality companies are using it to automate many aspects of booking, recommendations and customer service.
Fixed/variable costs and room revenue management
When you think about your selling policy as it relates to last-minute inventory, make sure you have a good handle on the real variable costs to sell those last-minute rooms and donÕt be confused by big fixed cost per room stickers.
China largest source of inbound tourists for Greece – and the world
Hoteliers need to make themselves more visible to potential tourists from ChinaÕs enormous outbound travel market.
Property and service flaws negate hotel’s renovation investment
With most guests, it is never a single flaw that drives them away; it is always a cluster of complaints along with a failure from the staff to ameliorate those grievances.
Is your organizational climate killing you?
Bad organizational climate leads to absenteeism, increased number of sick leaves, wastage of a multitude of man hours, loss in yield – both individual and collective, and a sharp blow to the bottom line.
