Insights

Is it a trend or is it a fad?

Different markets have different trends, so it isn’t a “one trend fits all” approach, but the first thing to think through is, who is your target audience?

Insights

Acknowledging Ian Whyte

The legacy of Dr Ian Whyte will be forever woven into the culture of the International College of Hotel Management (ICHM), in particular through the catchphrase: network, network, network! @ICHMAustralia

Insights

Hospitality’s mental health struggle

The hospitality industry tends to attract deeply creative types. The work is arduous and does not always allow for a healthy balance in life.Ê Along with musicians, artists and writers, chefs appear to be a particularly vulnerable group.

Education, Insights

What makes a hospitality professional?

In the hospitality industry we have a tendency to recognise professionalism by the behaviour they show in dealing with their colleagues, in dealing with their customers and guests, and their general behaviour and presence, not by looking for membership or qualifications or a plaque on the wall.

Insights

How hotels can respond to the loyalty divide

When faced with a mounting loyalty challenge, hoteliers must now wield all the data at their disposal to craft highly personalized experiences in order to convert indirect to direct bookings and to derive advocacy from an increasingly fickle audience.

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