ItÕs essential that the tourism industry embraces the Industrial Revolution 4.0 to accommodate the digital advances that will make sustainability a reality.
The OTA distraction Ð pushing rather than pulling
How much of the increased RevPAR in the last 10 years is due to the OTA effect? And what effect has that had on hotel profits, that left to our own devices, would not have materialized without the OTAs?
Why data rich organisations will win everytime
Hotels have loads of data, but often fall into the trap of underestimating its true potential. Here are examples that demonstrate the potential of making better use of data to drive incremental improvements to revenue.
How small hotels can fight for bookings
Here’s a look at some of the best tools small hotels can employ in the tussle for bookings, as well as general concepts that can help make them stand out in the process.
Direct Booking vs OTA: three steps to rise hotel direct booking and bypass rate parity
Three steps to make sure people book on your website.
Smart hotels: present day reality or long-run objective?
How something as simple as phone app technologies can change hotel processes and services in so many ways.
A/B testing: Hotels vs OTAs
Here’s why independent hotels are unlikely to be able to run statistically significant tests, why hotels and OTAs are on a very different playing field when it comes to testing, and why a 10% uplift in an A/B test doesnÕt translate to a 10% uplift in your bottom line.
Chinese visitation to Africa on the rise
Why have travel destinations in Africa gained much popularity amongst Chinese tourists? @ippworld_sgp
Trends in online reputation management: Google, Facebook and travel reviews
Facebook and Google are now in the top 4 for most popular review sites in the hotel industry. Are OTAs losing steam? What about TripAdvisor?
The new club culture: what hoteliers should learn from private membership clubs
These inexpensive tricks can give your hotel a significant competitive edge over short-term rentals.
