International inbound package travellers tend to book further in advance, stay longer, cancel less and pay a higher daily rate than standalones.
How to build an emotional bond with demanding hotel guests
Personalization drives positivity. The little, unexpected things boost the overall experience and add unique elements that help build a strong relationship with guests.
Catching snowflakes: Individuality and personalisation in the future of travel
Younger travellers will fuel the hospitality industry into the future. Providers should tap into the individuality of these digital natives, and in doing so secure brand and customer loyalty for decades to come. If you build the playground of the future, they will come.
Top tips to maximise ROI without compromising on the customer experience
Business will always be about the bottom line, but if personalised, functional service that gets the job done according to customer expectations and preferences come first, the rest should ultimately follow.
The importance of measuring your distribution costs
Revenue Managers are now confronted with different commission costs, an increasing number of channels, different set-up, kick-back and net rate agreements, which requires them to be ahead of the distribution landscape to make strategy adjustments with a potential enormous bottom-line impact.
Customer service for hotels via social media
Although traditional customer service is thought of as phone calls or in-person interactions between sales associates, customer care agents and customers, social media is the next step towards having positive interactions with a brand online.
Why educating our leaders is the highest form of service
If serving is beneath you, then leadership is beyond you.
Mapping personalisation to profits in the guest journey
If hotel marketers want to truly unlock the power of data, they need to interact with guests in a meaningful way at every stage of their journey.
Sustainability as a modern pillar of branding and marketing: Part 2
Let’s take a closer look at the marketing of other points of interaction with customers to get better ROI from eco-friendly initiatives.
Sustainability as a modern pillar of branding and marketing: Part 1
As consumers will only purchase what they see or know, it is important that you wholeheartedly promote your environmental upgrades, not only to selfishly garner more cachet from prospective guests, but to altruistically lend the movement more legitimacy.
