Hoteliers can use an array of amenities to not only attract new customers, but to also increase the number of guests who regularly return to their properties.
Setting a good price strategy without losing your mind
Setting the right price to sell your hotel rooms is like a never-ending roller-coaster, but there are new techniques to set the best price without endangering the image of your hotel or your ranking on the OTA market.
What if a direct booking was worth as much as three OTA reservations?
Here’s why hoteliers need to impose more restrictive policies for cancellations in reservations coming from OTAs.
Why teaching accounting in hotel school is a waste of time
What our leaders need from school is a basic understanding of the business of hotels. What makes them tick financially and operationallyÑnot finance and accounting courses.
Wine in a keg? ThereÕs more to it than meets the eye
Ecofass-Vin is wine on tap, thanks to a keg. The keg preserves the taste and quality of the wine while also providing a more ecological approach.
HVAC from Hell
It’s too easy to underestimate the importance of delivering precise room temperatures and humidity levels so that our guests are never uncomfortable in this regard.
Segmentation throughout the guest journey
Here are insights on how to perfect segmentation on your website even before the guest books.
Three reasons why BYOD dominates in hospitality
Bring Your Own Device, or BYOD, should be taken into consideration when mapping the experience across all customer service touch points.
Exploring niche markets in hospitality: Seizing untapped opportunities
By targeting a niche market, hotels can adapt their services and products to better serve customers and maybe face less competition, while achieving greater profitability.
Why GDPR compliance will strengthen your hotel’s relationship marketing
Reducing the amount of data captured may actually provide a better experience for customers – both at the time of data collection and throughout the customer journey.
