For most, the thrill of travel starts the minute that the decision is made to take a trip.
Mapping a hotel brand worth experiencing
Visualizing your brand’s tangible touchpoints ensures consumers leave not just understanding who you are but having actually felt it.
We must stop saying people are our most important assets (and actually believe it to be true)
If we believe that our staff or our most important asset, why do we always only account for them as a cost?
In search of hotel excellence – Hotel Lugano Dante
Oftentimes, sweeping changes aren’t necessary to bring a hotel up to speed but a commitment to refining service delivery through the mastery of all the little things that make a stay complete.
The dawn of the Virtual Assistant
Will Virtual Assistants become our intimate companions this year?
Defining your hotel’s competitive set
To determine which hotels compete with you and to what degree, you need to carefully consider these six key factors.
2019 Predictions — The Digital Native
Not only are digital natives faster and more data driven, but because of their use of tech they will drive a much needed tech (r)evolution in hospitality.
4 reasons your hotel needs accelerated mobile pages
Accelerated Mobile Pages (or AMP for short) is a global project designed to make web pages load faster when opened on a mobile device. AMP essentially work by presenting a lightweight version of your pages developed in addition to your existing website.
OTA’s and how hotels can best use them
Here is a list of very compelling value-adds from some OTA’s that hotels could and should be taking advantage of.
Top 5 hotel marketing strategies for 2019
Let’s get right into it and see what trends continue to rule the roost when it comes to hospitality marketing.
