Revenue Managers are now confronted with different commission costs, an increasing number of channels, different set-up, kick-back and net rate agreements, which requires them to be ahead of the distribution landscape to make strategy adjustments with a potential enormous bottom-line impact.
Customer service for hotels via social media
Although traditional customer service is thought of as phone calls or in-person interactions between sales associates, customer care agents and customers, social media is the next step towards having positive interactions with a brand online.
Why educating our leaders is the highest form of service
If serving is beneath you, then leadership is beyond you.
Mapping personalisation to profits in the guest journey
If hotel marketers want to truly unlock the power of data, they need to interact with guests in a meaningful way at every stage of their journey.
Sustainability as a modern pillar of branding and marketing: Part 2
Let’s take a closer look at the marketing of other points of interaction with customers to get better ROI from eco-friendly initiatives.
Sustainability as a modern pillar of branding and marketing: Part 1
As consumers will only purchase what they see or know, it is important that you wholeheartedly promote your environmental upgrades, not only to selfishly garner more cachet from prospective guests, but to altruistically lend the movement more legitimacy.
Are hoteliers ready for the “smart” hotel room?
There’s a race on internationally among big hotel groups to unveil hotels that feature rooms equipped with the Internet of Things (IoT) devices that can carry out a variety of tasks for guests.
What you need to know before you buy a commercial TV
It may be tempting to simply buy a consumer model, but the up-front cost savings may not be good value over the long term.
What does the future hold for hotel booking websites?
The stranglehold of a few large OTAs will not last forever. What other models for hotel bookings will emerge?
7 elements of a good social media marketing experience
Like cooking pasta, many hotels throw spaghetti on their social media feeds believing it will stick.
