Over the past couple of years, the hospitality industry has developed a new trend Ð investments in travel startups. While at first it might have been surprising to see large hotel chains buy shares in companies that seemed to provide rivalry services, today hoteliers are lining up to find a good business opportunity and not only invest in it, but often to acquire it.
How to boost the ROI of your PR outreach
Many start-ups have no budget to spare so they make the decision not to do any marketing at all, which is a huge mistake. Marketing is a necessity for the long-term financial success of a company, especially in a highly competitive market like the hospitality industry.
Understanding cultural differences in hospitality
Culture is a complex and dynamic topic that can be difficult for todayÕs managers, or anyone, to deal with. But what do we mean by culture? There is a wide range of definitions, but it can be understood that culture governs our view in life.
In search of hotel excellence: Kapalua Bay
In the rarefied world of uber-luxury resorts, $1,000+ nightly rates are de rigueur in season. The GM tends to be more symphony conductor than hotelier in the traditional sense, as every member of the resortÕs team hones their performance daily, knowing all too well the importance of delivering consistent, quality service.Ê
Why indigenous spa treatments get media attention
From California to the Caribbean the lure of the spa cannot be underestimated in generating media attention. With that comes. Both business and leisure travelers yearn for that massage when they arrive or during their course of their stay, and its in your best interest as a hotelier to curate your spa menu so it as compelling as possible.
Disruptive trends in the hotel industry to expect in 2017
The hospitality industry changes at an extremely rapid pace, withÊnew trends, products and services constantly keep emerging. While many of them add value to the hotel industry, severalÊtrends can be quite disruptive, especially to the more traditional players in the hospitality industry.
The secret recipe for your hotel
To get your non-financial managers to play ball with their numbers in your hotel you need a system that they can follow, a sort of road map they can use to stay on track every month. Teach them this and you will have an engaged team that buys into playing their financial part.
Are tourism universities flushing money away with their research?
Think about the amazing people with excellent ideas and powerful intellect spending hundreds and hundreds of man hours carefully analysing and studying the world of tourism and travel. What is it worth to the industry? What wouldÊthe annual figure be in millions of pounds?
Millennials redefine luxury and spur changes in marketing
The sea change taking place in luxury hotel marketing is being driven by Millennials as they redefine what the parameters of luxury means to them. First-class accommodations and amenities are just the beginning of this new-style luxury that Millennials crave.ÊHotels are compelled to create and offer extras including life-fulfilling experiences, adventure, and even educational enrichment.
Hoteliers must start reaping the harvest of family travel
The luxury travel market is changing. Destination is not the only criteria any longer. Many travellers choose their holiday location for the themes offered: golf, wine, spa, gastronomy, and family. Indeed, today, the family travel market is no longer a niche.
