From SEO to design, find out the top five things you need to know now in hotel digital marketing.
5 clever ways to increase hotel revenue with guest experience
Like in any other business, in the hotel industry too, guest satisfaction is a core factor that determines the success of your hotel business.
Pitch-perfect personalization
Personalization of direct mail and email is key in the hotel industry
Overcoming the data challenge with automation
The reality for hoteliers and their revenue management teams is there are far too many data points to analyse. And certainly, too many decisions to be made for any human to undertake accurately, without the assistance of automated solutions.
First things first: hold off on the PPC campaigns!
Pay-per-click advertising is considered by some to be the most effective way to generate more bookings on your website. However, there are a number of actions that can and must be taken into account before investing in campaigns.
Brand marketing: how to make your individual hotel stand out
You know the brand delivers value via its brand website. But, when you drill down deep, there is more you can be doing to make your hotel stand out.
Destination experience is key to a traveler satisfaction
In order to achieve demand, a destination must provide a purpose for travelers to want to visit; there must be that “MUST VISIT” influence.
How to use the marketing mix to maximize customer returns
Marketing is all about presenting the right offer in front of the right people, at the right time.
80% of loyalty programs fail to drive further customer engagement
One of the most powerful aspects of a loyalty program is maximizing engagement at every stage of the customer lifecycle, instead of just recognizing and rewarding customers at the point of sale.
The financial forecast disconnect and how to correct it
Without the line managers preparing and using their own forecasts we’re like a ship in a storm without a rudder.
