The latest digital innovations include Facebook allowing Page owners to participate in Groups, new video advertising opportunities through Amazon, and asymmetrical layouts making a splash in website design.
How to ”Netflix” your hotel’s revenue culture
The biggest barrier for the creation of a revenue culture is: rigorous tasks and static meetings.
Is your hotel website accessible to those with special needs?
The U.S. authorities have recently set a new mandate to fine business-to-consumer sites that fail to meet certain levels of criteria, so this is not a topic that can be brushed aside, especially if you have a brand.com within your control and are not reliant on a major flag’s banner.
6 ways hotels can nail Facebook advertising
If set up right, Facebook can help your hotel generate more direct business when you need it – and to precisely those assets you need to promote now.
Zero-G hospitality: 4 reasons why hotels will be the shining stars in space travel
The hospitality space race – space travel is more than a crazy billionaire’s fad; it’s a whole new field of opportunity in transportation, tourism and hospitality that is closer than we think.
Digital Inspo: What creative hotels are doing online
Last year, Hyatt Hotels partnered with then up-and-coming pop star Dua Lipa. The setting for the British musician’s single “New Rules” was Hyatt’s new boutique hotel, The Confidante, in Miami.
Four ways valet parking can help grow your hotel’s profit and customer satisfaction
Expanding your valet parking can help you increase your hotel’s parking revenue, profit and customer satisfaction, plus improve your operations, without major investment.
Lessons to learn from how Starbucks is selling coffee in Italy
It’s all about the experience, so ask what measures can be taken to create elements of your service delivery with a unique thumbprint and design new micro-experiences to make your hotel stand out.
The 5 hidden costs of being branded
For years chains have publicized the advantages of working with them: advanced loyalty programs that promise to bring consistent customers, low fees, tough negotiations with OTAs, and preferred financing options – but are these claims true?
From A to Z: Trends and choices in hotel brands
Gone is standardisation and in has come flexibility and choice. The emphasis is on varied, curated experiences targeted at different audiences.
