There is a fine line between competitive pricing and a price war. Prices can be lowered only to a point where it doesn’t hurt your hotel or brand positioning, and more significantly, the hotel’s profitability.
The biggest email marketing mistakes a hotel business can make
As a hotel business, this is a form of marketing you should be taking advantage of, but you need to remember it’s only effective if it is done right.
Growing RevPAG through effective merchandizing
How can you capture the most revenue from each guest before he or she arrives on property, thereby bumping up RevPAG (revenue per guest)?
Hotel profits from AI to Z: How Artificial Intelligence will improve your ratios
AI is a huge opportunity for hotels as it can impact the revenue management and hotel pricing process. Moreover, AI can also reduce costs and improve the hotel guests booking experience.
The three differences to being an effective hotel manager
There is a stark difference between showing up and adding value when you show up. Here are tips to make sure you add value from the moment you arrive at work to the moment you leave.
Building guest relationships in an age of disloyalty
Loyalty may not be dead, but we need to think critically about whether the modern consumer has shifted the goal posts.
Sustainability in hotels – an easy task or continuous compromising?
Eco-consciousness is on the rise in the hospitality industry but making big environmentally friendly changes might be a more difficult task then you might think thanks to guests’ expectations.
5 major guest complaints that a cloud PMS can resolve
While you can tackle some guest complaints on your own, you would still need to leverage the power of today’s smart hospitality technology solutions to make sure that your guests are happy with you throughout their stay. @Hotelogix
How to organize your hotel website content like Marie Kondo
As Netflix’s “Tidying Up With Marie Kondo,” star suggests, say arigato (thank you) to your old content as your discard it and optimize your site to meet best practices and quality standards in 2019.
Understanding the importance and use of the reserve for capital replacement
The proper use of the capital reserve is inexplicably linked to the ongoing success of the hotel and that means the funding cannot be played with.
