The reality for hoteliers and their revenue management teams is there are far too many data points to analyse. And certainly, too many decisions to be made for any human to undertake accurately, without the assistance of automated solutions.
First things first: hold off on the PPC campaigns!
Pay-per-click advertising is considered by some to be the most effective way to generate more bookings on your website. However, there are a number of actions that can and must be taken into account before investing in campaigns.
Brand marketing: how to make your individual hotel stand out
You know the brand delivers value via its brand website. But, when you drill down deep, there is more you can be doing to make your hotel stand out.
Destination experience is key to a traveler satisfaction
In order to achieve demand, a destination must provide a purpose for travelers to want to visit; there must be that “MUST VISIT” influence.
How to use the marketing mix to maximize customer returns
Marketing is all about presenting the right offer in front of the right people, at the right time.
80% of loyalty programs fail to drive further customer engagement
One of the most powerful aspects of a loyalty program is maximizing engagement at every stage of the customer lifecycle, instead of just recognizing and rewarding customers at the point of sale.
The financial forecast disconnect and how to correct it
Without the line managers preparing and using their own forecasts we’re like a ship in a storm without a rudder.
Boosting revenues through guest room differentiation
Attribute-based selling and even the selection of a specific room lets you to get more granular with what features are displayed to possibly influence price. Furthemore, using room details and their physical positions to develop new subsegments makes you think of all the other aspects of the guest journey that can be monetized.
Have we forgotten the core tenets of hospitality?
Take the time to ensure you are hiring the right team members and properly training them on why providing exceptional service is eternally important. Your hotel may very well depend on it!
Ultimate hotel guest experiences should be the touch of a button away
New research provides some valuable insight into how hotels can leverage the guests changing expectations with more personalized experiences and offerings.
