If you do the hotel marketing budget when you work on the marketing plan, you can determine segments with opportunity and create a marketing plan broken down by month that includes events, trends and seasonality.
Three steps to curating your hotel’s social influencer strategy
Social media is a perfect platform for avid travelers to gain a following, opening up the opportunity for hotel brands to partner with these influencers and tap into their keen audiences to reach more guests.
5 ways your hotel can cater to multigenerational travelers
All traveling families want to make memories together in a place where everyone feels comfortable. With just a few steps, you can make sure your hotel is that destination.
Chinese consumers’ growing appetite for luxury: What does it mean for hospitality?
The Chinese hospitality industry is experiencing promising growth, driven by key trends such as Millennial purchasing power, adaptation of digitalization and market repatriation.
Twelve fundamental lessons from the cruise industry
The challenge we face is that luxury hotel guests are also luxury cruise guests, and they don’t emotionally distinguish between the two – a room is a room, no matter its geographic position.
Why daily market share benchmarking is vital to your hotel’s success
The use of benchmarking data is an indispensable tool to daily adjust revenue management strategy to reach the full potential of a hotel’s performance. An analysis based solely on internal data cannot deliver the same achievements.
How to get hotel department heads to want to do their financial forecasts
Here are four tips to work on if you want to create the kind of environment that has your leaders and managers wanting to do their monthly financial forecasts, commentaries or budgets.
3 trends revenue managers need to know
The demand for talented resources in hotel revenue management and experts who can apply data analytics to predict consumer behavior and optimize hospitality business is increasing fast.
Choosing between Manual Chat and Chatbot for your hotel
Customers at luxury properties are totally fine interacting with a chatbot. What matters to them is that they are getting what they need with minimum effort.
“Localization” starts with the local guest
We often talk about local food, local artists, and local wines, but not about humans. We need to remember local guests – the ones we are here for (and the not insignificant revenue they can bring to a hotel’s bars, restaurants, spas and other profit centres).
