As both further and higher education come under unprecedented financial pressures, the impact on hospitality programmes in the UK is alarming. Professor Peter Jones FIH has done the research and reports on some worrying trends.
Low season does not mean low profits for hoteliers
To maintain a healthy flow of guests throughout the year, hoteliers need to get creative and it all starts with keeping a handle on your data.
Is ‘Competition Hotel’ deciding your ARR?
Think of hotels as the cats – constantly fighting for a bigger share of occupancy (and sometimes revenue) by lowering their rates. As the cats are fighting, benefit goes to the monkey – which could be any stakeholder of the industry, be it another hotel, travel agents or simply the guests.
Great resorts succeed with experiential design, not Instagram moments
Ignore the faddish idea that resorts should build around “Instagram moments.” The best succeed with consistent, detail-oriented experiences, a timeless and winning design approach.
Seven steps to master lead management at your hotel
Deliver a considerate and impactful lead acquisition and conversion program by following these tips that propel conversion. When you better understand each lead, you can better craft targeted content that resonates with potential guests.
What does it mean to be a successful female entrepreneur?
How does a woman do business in a male-dominated context? Three female CEOs share their perspectives on gender-bias for entrepreneurs and how to overcome it.
How to fix hotel booking abandonment
Hoteliers need to understand that the cost of re-engaging “lost customers” is 5 times less expensive than acquiring new leads and driving traffic.
Ongoing hotel management training through trade publications
Reading industry trade publications plays a critical role in on-the-job learning and career advancement, not to mention how it helps in guiding your hotel in a healthy direction.
3 simple initiatives to make your hotel eco-friendly and sustainable
According to the Sustainable Travel Report 2018 by Booking.com, 87% of global travelers want to travel sustainably, and 68% of guests intend to stay in an eco-accommodation.
Is your Revenue Management System revealing a true picture?
Different customer segments have different booking and staying patterns. Like a kaleidoscope, small recalibrations in their analysis can greatly influence key behaviours and bookings. What does your RMS system need to keep pace with accurate forecasts?
