In order to achieve demand, a destination must provide a purpose for travelers to want to visit; there must be that “MUST VISIT” influence.
How to use the marketing mix to maximize customer returns
Marketing is all about presenting the right offer in front of the right people, at the right time.
80% of loyalty programs fail to drive further customer engagement
One of the most powerful aspects of a loyalty program is maximizing engagement at every stage of the customer lifecycle, instead of just recognizing and rewarding customers at the point of sale.
The financial forecast disconnect and how to correct it
Without the line managers preparing and using their own forecasts we’re like a ship in a storm without a rudder.
Boosting revenues through guest room differentiation
Attribute-based selling and even the selection of a specific room lets you to get more granular with what features are displayed to possibly influence price. Furthemore, using room details and their physical positions to develop new subsegments makes you think of all the other aspects of the guest journey that can be monetized.
Have we forgotten the core tenets of hospitality?
Take the time to ensure you are hiring the right team members and properly training them on why providing exceptional service is eternally important. Your hotel may very well depend on it!
Ultimate hotel guest experiences should be the touch of a button away
New research provides some valuable insight into how hotels can leverage the guests changing expectations with more personalized experiences and offerings.
The rise of nomadism and how travel and hospitality are responding
Hospitality is adapting and changing to cater to this new type of traveler; the nomad. Mixed-use is the new trend term right now in travel. Hostels, restaurants, hotels and even co-working spaces are all experimenting with the mixed-use format offering places to stay, work, sleep, meet, connect and experience – all to ensure maximum appeal to this new demographic.
6 questions to ask when optimizing your hotel pricing strategy
An appropriate price strategy is an important aspect of hotel revenue management because the right price can translate into healthy profit margins, which confirms your business growth.
Selling rooms in the aftermath of a sale
There is a literal goldmine if you are able to adeptly insert yourself into the travel discovery conversation. So, let’s breakdown what’s going through a guest’s mind at each of the five major stages from post-booking to check-in.
