There are numerous hospitality brands these days competing in the luxury realm and there is no real definition for, and the distinction between, what is luxury vs. for example, upscale.
What’s your plan for the next travel recession?
You need to be ready, here is how to avoid making time-sensitive bad decisions at the next down-turn.
How to gain referral traffic to your hotel website?
Many hotels struggle to get traffic to their websites but you can always count on one strategy – referral traffic.
Top tips to build hotel brand loyalty
Check out our top four tips for building brand loyalty, and you’ll be reaping the benefits in no time.
5 things you need to know in hotel digital marketing
From SEO to design, find out the top five things you need to know now in hotel digital marketing.
5 clever ways to increase hotel revenue with guest experience
Like in any other business, in the hotel industry too, guest satisfaction is a core factor that determines the success of your hotel business.
Pitch-perfect personalization
Personalization of direct mail and email is key in the hotel industry
Overcoming the data challenge with automation
The reality for hoteliers and their revenue management teams is there are far too many data points to analyse. And certainly, too many decisions to be made for any human to undertake accurately, without the assistance of automated solutions.
First things first: hold off on the PPC campaigns!
Pay-per-click advertising is considered by some to be the most effective way to generate more bookings on your website. However, there are a number of actions that can and must be taken into account before investing in campaigns.
Brand marketing: how to make your individual hotel stand out
You know the brand delivers value via its brand website. But, when you drill down deep, there is more you can be doing to make your hotel stand out.
