Digital marketing is even more vital for small hotel operations, as so much can be achieved with a small budget if it’s used strategically and creatively. A preview from eHotelier’s Industry Journal: Marketing and Distribution 2020
Three lessons for hotels from the British Royal Navy
We can all learn a ton about how to grow any organization into our own veritable empire by following some examples from Her Majesty’s Naval Service.
5 factors that can affect the price of your hotel rooms
Hotel operators decide on a room rate based on strategy, but remember that several outside factors influence how effective it is over time.
Best upselling bets: research shows what guests spend extra on
The results show what guests buy, when they buy it, and in what quantities to present an accurate picture of what actually sells in hotels throughout the year.
Finding meaning in OTAs’ recent stock crash
Booking trends are moving away from what OTAs currently provide. Are their business models unfit for what is to come in the near future?
How Google Hotel Ads are changing the direct bookings game for independent hotels
Here is one weapon that small properties have to fight for precious search real estate and compete for direct bookings.
How to protect your hotel guests and staff from Coronavirus
Hotel operators should respond quickly and start introducing preventive measures including infection prevention, awareness raising and risk communication.
Why guests need to be at the center of everything
A serious question: as a hotelier, are you in the business of managing rooms or managing guests?
“Personalization” is about consistency and interaction
Delivering an “experience” and offering personalized service depends on the owners investment into staff, not better computer program.
Trends in the hotel construction industry
Going green and eco-friendliness is just one of the big focuses of new hotels.
