A serious question: as a hotelier, are you in the business of managing rooms or managing guests?
“Personalization” is about consistency and interaction
Delivering an “experience” and offering personalized service depends on the owners investment into staff, not better computer program.
Trends in the hotel construction industry
Going green and eco-friendliness is just one of the big focuses of new hotels.
The 5 P’s of storytelling for hotel & lodging properties
A standout story ensures that you’re attracting your ideal guests online, setting proper expectations for your on-site experience, and giving guests a great story to tell their friends and family about.
Rate and reputation: Understanding your hotel’s true worth
Reputation management can increase the effectiveness of your marketing operations by leveraging reputation performance.
The ultimate hotel P&L
What if there is a better way to look at the financial information that helps operators see their results (and better still their budgets and forecasts) in a different light?
Travel trends to expect in the new decade
Let’s look at some obvious as well as outlandish bets on how travel will evolve in the next ten years.
Is benchmarking really the holy grail of Quality Assurance in hospitality?
Benchmarking and tailor-made standards for luxury products do not go together.
Could retargeting and remarketing put an end to occupancy issues?
Retargeting is an excellent way to touch base with a client you thought you lost. Not everyone who visits your site will book on the same day, but that does not mean they are not interested.
Staff are people too
Changing the mindset to consider ‘staff as people too’ could have a significant impact on the creation of guests experiences and at the same time enrich the role of your people to beyond that of just staff.
