Insights

Finding the right mobile channel for your hotel

Choosing the right mobile channel for your hotel involves a number of factors, including the location of your hotel, the type of guests you cater for and other factors.  Here are the key advantages to consider of branded mobile apps, SMS, push notifications and chatbots.

Insights

Is UK hospitality education buckling under pressure?

As both further and higher education come under unprecedented financial pressures, the impact on hospitality programmes in the UK is alarming. Professor Peter Jones FIH has done the research and reports on some worrying trends.

Insights

Is ‘Competition Hotel’ deciding your ARR?

Think of hotels as the cats – constantly fighting for a bigger share of occupancy (and sometimes revenue) by lowering their rates. As the cats are fighting, benefit goes to the monkey – which could be any stakeholder of the industry, be it another hotel, travel agents or simply the guests.

Insights

Seven steps to master lead management at your hotel

Deliver a considerate and impactful lead acquisition and conversion program by following these tips that propel conversion. When you better understand each lead, you can better craft targeted content that resonates with potential guests.

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